Ahmet Bedirhan Arvas 
One of the leading investment firms in the U.S., Charles Schwab, is preparing to take a significant step in the digital assets space. The company’s CEO, Rick Wurster, announced that they will offer direct spot trading services for Bitcoin and Ethereum. The service is expected to launch within the next 12 months. Rick Wurster, CEO of Charles Schwab, stated, “There is great interest in cryptocurrencies. We want to ensure our clients have direct and secure access to these assets.”
Record Interest in Crypto Pages
Wurster noted that Schwab’s digital content related to crypto assets has seen a 400% increase in visits in recent months. The fact that approximately 70% of these visitors are new users has strengthened the company’s decision to provide direct access to digital assets.
What Is the Goal?
With this move, Schwab primarily aims to target its existing clients. The company intends to provide a secure, transparent, and regulation-compliant trading infrastructure for investors who approach crypto with caution. CEO Wurster said, “We were waiting for the right time and legal environment for direct access to the crypto market. We are evaluating this process seriously.”
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This move by Schwab will intensify competition with major players like Fidelity, Robinhood, and Coinbase, which previously launched spot Bitcoin and Ethereum trading. Analysts believe that the entry of traditional investment giants like Schwab into the crypto space brings legitimacy and institutional trust to the market. According to Reuters, UK-based Standard Chartered Bank recently took a similar step by launching spot BTC and ETH trading for its institutional clients. Schwab’s move, on the other hand, represents a broader-scale transformation targeting retail investors.
When Will Spot Trading Begin?
According to CEO Wurster, spot Bitcoin and Ethereum trading will be available to customers by mid-2026. The service is expected to be offered either directly through the Schwab platform or via its affiliate, EDX Markets.
Financial technology analyst Laura Saffron commented on the development, saying, “Schwab entering the crypto spot trading market shows that major players in the industry are moving from a wait-and-see approach to action. This step could strengthen the foundation for a regulation-friendly crypto market.”
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