Emre Yumlu 
Known for its aggressive Bitcoin acquisition strategy, institutional giant Strategy is taking another bold step to deepen its crypto exposure. The company has unveiled plans to launch a new financial instrument: 5 million shares of its “Variable Rate Series A Perpetual Stretch Preferred Stock,” also known as STRC. This move is part of a broader effort to pull in more fiat capital and systematically convert it into Bitcoin reserves.
What Is STRC?
STRC shares are designed with a par value of $100 each and are structured to provide a variable dividend yield—starting at an annualized rate of 9%. What sets these shares apart is the company’s stated goal of adjusting the yield dynamically to help the share price consistently hover near its $100 target.
This mechanism gives STRC a hybrid identity: more than just a dividend stock, it’s built to act similarly to a synthetic stablecoin with a built-in return. In essence, investors are not just buying equity—they’re gaining exposure to a Bitcoin-linked yield vehicle. The design is optimized to attract fiat through yield while converting it into Bitcoin capital at scale.
Target Audience and Offering Structure
Initially, the offering will be limited to select investors, according to company statements. The proceeds are earmarked for general corporate needs, with a primary focus on further Bitcoin acquisitions.
Notably, this announcement follows Strategy’s previously launched $4.2 billion “at-the-market” (ATM) equity program initiated on July 7. That ongoing ATM program enables the firm to issue and sell new shares to raise capital in real time—a tactic also aimed at increasing its BTC holdings.
Ongoing Bitcoin Accumulation
Alongside the STRC announcement, Strategy revealed it had acquired an additional $740 million worth of Bitcoin, at an average price of $118,940 per coin. This move reinforces the company’s long-term bullish stance on the leading cryptocurrency.
A Step Toward “Hyperbitcoinization”?
Strategy isn’t alone in this approach. Other firms like Metaplanet are also pivoting toward Bitcoin-centric treasury models. Industry voices suggest this trend could push Bitcoin toward becoming a global macro asset class with a multi-trillion dollar valuation.
Blockstream CEO Adam Back, a key figure in the early development of Bitcoin infrastructure, sees such initiatives as paving the way for what he calls a scalable path toward hyperbitcoinization. In his view, the opportunity could eventually span $100–$200 trillion as more public companies migrate toward Bitcoin-backed treasuries.
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