Yeliz Akmaca 
The Trump family’s crypto venture, World Liberty Financial (WLFI), is preparing to raise $1.5 billion. The goal is to create a public company that will hold WLFI tokens. Bloomberg reports that major players in tech and crypto are already in talks. Although discussions are moving fast, the deal structure is still being finalized.
Donald Trump is listed as “co-founder emeritus” on the company’s website. Last year, WLFI introduced a crypto lending app and launched USD1, a dollar-backed stablecoin. WLFI tokens were initially non-transferable governance assets. They will soon be open for public trading.
This plan positions World Liberty Financial in the growing field of crypto treasury firms. These companies raise funds mainly to buy and hold tokens like Bitcoin and Ether.
Crypto Treasuries and the Tokenized Stock Battle
Crypto treasury firms announced plans to raise about $79 billion for Bitcoin purchases this year. A favorable U.S. regulatory climate fuels this growth. However, less liquid tokens like WLFI carry higher risks. Many ventures enter public markets via reverse takeovers of shell companies.
Since Trump’s return to the White House, he signed laws regulating dollar-backed stablecoins. His family also expanded into crypto mining and ETF plans.
Meanwhile, crypto platforms such as Coinbase, Robinhood, and Kraken aim to enter the $62 trillion U.S. equity market. Their goal is to enable trading of tokenized stocks like Apple and Tesla globally, 24/7.
This could trigger the largest regulatory overhaul in decades. Trump-appointed regulators and rising token prices boosted sector confidence. Wall Street firms lobby the SEC to enforce registration and investor protections for new entrants. Some traditional players quietly accept crypto as a hedge.
Tokenized stocks require regulatory approval, sparking a battle. Firms like Citadel Securities warn against any regulatory loopholes that treat tokenized stocks differently. They argue these assets are equivalent to traditional shares and different rules risk market fragmentation.
If World Liberty Financial completes its $1.5 billion raise, it will sit at the intersection of growing crypto treasuries and tokenized equity markets. The SEC’s response and Wall Street’s stance will shape the outcome
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