Emre Yumlu 
Nasdaq-listed drinks maker Safety Shot has announced plans to place the Bonk memecoin at the center of its treasury strategy. The company aims to purchase a total of $115 million worth of $BONK tokens by the end of the year, starting with an initial $25 million acquisition.
Strategic Partnership with BONK
On Monday, Safety Shot revealed a strategic partnership with the founding contributors of Bonk. The company plans to deeply integrate into the memecoin ecosystem and focus its treasury assets on this token. CEO Jarrett Boon highlighted Bonk’s technical advantages, including high-speed and low-cost transactions compared to its competitors.
The company noted that Bonk’s position is favorable compared to Ethereum and Dogecoin, which face higher fees and slower transaction speeds. Bonk ranks as the fifth-largest memecoin by market capitalization, with $1.9 billion and 77 trillion tokens in circulation.
Share Price and Investor Reaction
Following the announcement, Safety Shot shares (SHOT) plunged 50% in after-hours trading on Monday, falling to $0.59. The company said it had settled all outstanding debt and held more than $15 million in cash prior to this move. Additionally, it plans a $35 million preferred share issuance, which can be converted into the company’s common stock.
Memecoin Trends and Corporate Moves
Safety Shot is not the first public company to make a memecoin treasury a central strategy. Earlier, in May 2025, GD Culture Group announced plans to raise up to $300 million for a crypto treasury reserve including the US president’s namesake TRUMP memecoin.
According to CoinMarketCap, the total market capitalization of memecoins has fallen 25% since the beginning of the year, while the overall crypto market has grown 22%.
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