Haciyev Reşit 
One of the leading names in the decentralized finance (DeFi) ecosystem, 1inch, announced its rebranding at the Token2049 event in Singapore. With a new visual identity, messaging, and product strategy, the platform has moved to 1inch.com, emphasizing its expanded mission to connect DeFi with global finance.
Preparing DeFi for Mass Adoption
1inch’s new brand strategy aims to provide both individual investors and institutional partners with a simpler, more understandable, and secure experience. By streamlining user interfaces, enhancing cross-chain solutions, and offering purpose-driven swap options, the project seeks to make DeFi more accessible.
Its SaaS-based model is already adopted by major industry players including Binance, Coinbase, Ledger, MetaMask, and Trust Wallet, highlighting 1inch’s critical role in the infrastructure of the DeFi sector.
Messages from the Founders
1inch Co-Founder Sergej Kunz stated:
“Soon, DeFi will become indistinguishable from traditional finance. This isn’t centralization; it’s about bringing financial institutions and users onto the blockchain. Our rebranding reflects maturity, but our mission remains the same: to connect chains, protocols, and people.”
Co-Founder Anton Bukov added:
“DeFi has proven that a more transparent, efficient, and global financial system is possible. Now it’s time to bring this power to wider audiences.”
What is 1inch Network (1INCH)?
1inch Network is a leading DEX (decentralized exchange) aggregator in the DeFi space. It provides users with the best prices and low transaction fees across more than 116 decentralized exchanges on multiple blockchains, including Ethereum, Binance Smart Chain (BNB Chain), Polygon, and Solana. 1inch aggregates data from various liquidity pools to execute swaps efficiently.
Decentralized exchanges allow users to trade crypto assets without intermediaries, but prices and fees can vary between exchanges. 1inch eliminates this complexity, using advanced algorithms to find the best prices with minimal gas fees.
Key Elements of the New Era
With its new brand, 1inch focuses on:
- Unifying the fragmented ecosystem: Enhancing interoperability through cross-chain solutions.
- Balancing connectivity and freedom: Maintaining a self-custody model while improving interoperability.
- Elevating security: Meeting institutional standards through ISO 27001 and SOC 2 certification processes.
- Delivering a flawless experience: Providing top rates, security, and high-performance solutions for both B2C and B2B users.
About 1inch
Serving over 24 million users today, 1inch processes an average daily trading volume of $500 million, making it one of the strongest infrastructure providers in DeFi. In addition to low-cost token swaps, 1inch offers personal custody wallets, portfolio trackers, developer portals, and crypto bank cards, continuing to simplify DeFi for global audiences.