Upbit Lists New Coin, Price Explodes in No Time!

South Korea’s leading crypto exchange Upbit has listed the ZORA token, making it available to investors and its price surged shortly after the listing. This is an exciting development for crypto traders: Upbit officially listed the popular digital asset $ZORA, enabling trading in KRW, BTC, and USDT markets.

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Trading Start Date and Time

According to information released by Upbit, trading for the ZORA token began on October 17, 2025, at 07:30 AM KST. Shortly after the listing, the token’s price surged by approximately 15%. Investors were able to take advantage of the initial volatility in the first few minutes following the listing to execute buy and sell orders.

What Is Zora?

The Zora Network is a Layer 2 platform built on Ethereum, designed to provide fast, cost-efficient, and scalable media on-chain solutions — making it an ideal infrastructure for NFT management. As an Ethereum Layer 2, Zora extends Ethereum’s capabilities, allowing users to benefit from its advantages while introducing enhanced performance and user experience.

Built on the open-source OP Stack maintained by the Optimism Collective, the Zora Network establishes a strong foundation for security, reliability, and innovation, positioning itself as one of the most promising ecosystems for decentralized media and creative assets.

Investor and Market Outlook

Analysts believe that ZORA’s listing on Upbit will boost both the token’s trading volume and market visibility. Its inclusion in the KRW trading pair makes access easier for South Korean investors while enhancing liquidity across the platform.

The immediate price surge following the listing indicates strong early demand and short-term investor enthusiasm. Market participants are closely monitoring price fluctuations in the first trading hours, seeking strategic buy-and-sell opportunities during periods of volatility.

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