Haciyev Reşit 
Global investment giant Franklin Templeton, which manages $1.7 trillion in assets, believes the crypto ETF ecosystem is entering its next major growth phase. Roger Bayston, the company’s Head of Digital Assets, said that although Bitcoin, Ethereum, and—for the first time—XRP ETFs have recently launched, the real wave of demand will come from “multi-asset basket ETFs.”
Strong Interest in Single-Asset ETFs, but the Next Phase Will Be Different
In an interview with U.S. media, Bayston stated that single-token ETFs are attracting strong interest for now, but as the crypto market matures, investor behavior will become more diversified. He noted that Franklin Templeton already offers a basket fund composed of Bitcoin and Ethereum, and summarized the next stage as follows:
“Yes, single-coin ETFs are generating a lot of interest; but a year from now, I think the biggest demand will be for diversified portfolios. A new era of product innovation is coming in the crypto space.”
According to Bayston, most traditional finance investors still lack the expertise needed to select individual tokens. For this reason, ETFs that are:
- Index-based
- Multi-asset
- Actively managed
are expected to attract a much broader investor base.
Strong First-Day Demand for the XRP ETF
Franklin Templeton’s XRP spot ETF, launched on November 24, made headlines with its debut performance. The fund recorded $60 million in net inflows on its first day—highlighting not only rising institutional interest in XRP but also growing demand for large-cap altcoin ETFs beyond BTC and ETH.
This inflow is considered a strong start for a newly launched ETF and is seen as a sign that long-awaited institutional access to XRP is finally materializing. Analysts say first-day demand was supported by:
- Clarity around Ripple’s legal standing in the U.S.
- XRP’s high market liquidity
- Investors’ desire to diversify beyond Bitcoin and Ethereum
- Franklin Templeton’s strong reputation among traditional investors
Analysts also note that the introduction of an XRP ETF signifies a growing search for a “third major digital asset” in institutional portfolios, with investors shifting away from BTC-ETH-only allocations toward more diversified crypto baskets.
Overall Assessment
Franklin Templeton’s comments suggest that the crypto ETF market is not just a trend centered on individual assets, but is likely moving toward multi-asset portfolio products as the dominant theme of the coming years. As crypto adoption grows, investors are expected to increasingly favor diversified basket funds that distribute risk and offer professional management.
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