Haciyev Reşit 
As interest in real-world assets (RWA) continues to grow rapidly in the crypto market, a major move in this space has come from World Liberty Financial (WLFI) a project backed by the family of U.S. President Donald Trump. The company’s co-founder, Zach Witkoff, announced at a two-day high-level industry event in Dubai that WLF plans to launch a comprehensive RWA product suite at the beginning of the first quarter of January.
WLFI Makes a Strong Entry into the RWA Market
WLF is focusing on the real-world asset segment, which has seen accelerating institutional interest in both the United States and the Middle East. The company aims to build an ecosystem for the tokenization of real estate, infrastructure, commercial assets, and traditional financial products. Witkoff emphasized in Dubai that this step is not just a product launch, but a strategic move to build a new bridge for the global digital economy.
WLFI’s RWA products are designed for use by both retail users and large institutional investors. This product suite is of critical importance to the company, which aims to grow particularly in the U.S. and Middle Eastern markets.
The company’s stablecoin, USD1, was officially used in the investment made by Abu Dhabi–backed MGX into Binance this year. The use of USD1 in large-scale transactions indicates that the token has gained institutional-level acceptance in terms of credibility and liquidity. This strengthens the potential of the RWA products the company plans to launch in January.
The Event Showcased Binance’s Global Leadership Once Again
WLF’s announcement was made during a two-day event organized by Binance, bringing together the industry’s leading companies and executives. Held in Dubai, the event served as a meeting point where important messages were conveyed regarding the future of the global crypto industry, both on the regulatory and innovation fronts.
Witkoff stated:
“The digitalization of real-world assets will be the future of the financial system. The product suite we will launch in January will be a significant part of this transformation.”
WLF Is Poised for a Strong Start in the RWA Race
The RWA products World Liberty Financial plans to launch in January could mark a significant milestone in the new financial era where traditional assets are brought onto the blockchain. Support from the Trump family, institutional use of the USD1 stablecoin, and strong connections in the Middle East indicate that WLFI is preparing to become a serious player in this space.
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