Haciyev Reşit 
Visa has launched its Stablecoin Advisory Program in response to growing demand in the cryptocurrency space, targeting fintech companies, banks, and other businesses. The new program aims to guide organizations in developing stablecoin strategies, building technological infrastructure, and optimizing operational processes. Through this initiative, companies will be able to integrate stablecoins into their business models in a safer, faster, and more cost-effective way.
Visa Continues to Move Forward in Crypto and Stablecoins
In an interview, Carl Rutstein, Global Head of Visa Consulting and Analytics, stated:
“Our reason for being in stablecoins, quite frankly, is to help our clients grow.”
Rutstein emphasized that Visa’s stablecoin advisory services are becoming a critical necessity for clients. Stablecoins are crypto assets that maintain a stable value, typically backed by reserves pegged to fiat currencies such as the U.S. dollar. Visa’s move follows increased stablecoin investments by other major financial institutions like PayPal and Mastercard.
Which Businesses Does the Stablecoin Advisory Program Reach?
Visa is providing stablecoin advisory services to dozens of institutional clients, including Navy Federal Credit Union, VyStar Credit Union, and Pathward. The program offers strategic, technological, and operational support. Cross-border payments and business-to-business (B2B) transactions—especially in countries with volatile currencies—stand out as key use cases for stablecoin adoption.
Rutstein noted that at the end of the advisory process, some businesses may choose to adopt stablecoins, while others may determine they do not need the technology. Visa aims for the program to reach hundreds of businesses.
Crypto Experience and Future Plans
Visa is not new to the crypto space. In 2023, the company launched a pilot program for stablecoin payments using USDC. Today, Visa operates more than 130 stablecoin-linked card programs across over 40 countries. Its annual stablecoin settlement volume is approximately $3.5 billion. Matt Freeman, Senior Vice President at Navy Federal Credit Union, commented:
“Stablecoins can be an opportunity to increase speed and reduce costs in payments. With Visa’s support, we are evaluating how this technology could fit into our strategy to deliver meaningful value to our 15 million members worldwide.”
Visa’s Stablecoin Advisory Program stands out as a move that could accelerate crypto adoption for financial institutions and businesses. While stablecoins offer speed and cost advantages—particularly in cross-border payments—Visa’s advisory service provides companies with a secure and strategic roadmap. This initiative strengthens Visa’s presence in the crypto ecosystem and is expected to contribute to broader stablecoin adoption across the fintech and banking sectors.
You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don’t forget to follow us on our Telegram, YouTube, and Twitter channels for the latest news and updates.