Haciyev Reşit 
One of the leading pioneers of institutional Bitcoin investments, Strategy, continues its accumulation despite ongoing volatility in the crypto market. Last week, the company purchased 22,305 Bitcoin at an average price of $95,284, making a new investment worth approximately $2.13 billion. This move once again demonstrates Strategy’s strong commitment to its long-term Bitcoin strategy.
Bitcoin Reserves Grow Further with the Latest Purchase
According to the shared data, Strategy executed this acquisition in a single transaction, significantly increasing its Bitcoin reserves. The company’s aggressive buying approach shows that its confidence in Bitcoin remains intact even during periods of elevated prices. Experts note that this strategy confirms Strategy views Bitcoin not merely as a speculative asset, but as a long-term store of value.
As of January 19, 2026, Strategy’s total Bitcoin holdings have reached 709,715 BTC. The company acquired these holdings at an average cost of $75,979 per Bitcoin, with a total investment value of approximately $53.92 billion. These figures place Strategy among the world’s largest institutional Bitcoin holders.
A Strong Signal of Institutional Confidence
According to analysts, acquisitions of this scale send a powerful signal that institutional confidence remains strong despite short-term market uncertainty. At a time when geopolitical risks, macroeconomic uncertainty, and volatility in traditional markets are increasing, companies continuing to hold Bitcoin on their balance sheets is particularly noteworthy.
Strategy’s policy also serves as a benchmark for other institutional investors. The company’s consistent purchases across various price levels highlight its belief in Bitcoin’s long-term potential. Experts suggest that large-scale institutional buying can reduce selling pressure by removing supply from the market. An increase in long-term holders may also help lower volatility over time and contribute to a more balanced market structure.
Evaluation
Strategy’s latest $2.13 billion Bitcoin purchase clearly shows that the company has no intention of stepping back from its crypto strategy. With total holdings exceeding 709,000 BTC, Strategy remains one of the most influential institutional players in the Bitcoin ecosystem. Whether the company will make additional purchases in the coming period will continue to be closely watched by the market.
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