Haciyev Reşit 
While high volatility has once again come to the forefront of the cryptocurrency market, the Bulla (BULLA) token experienced a sharp drop of more than 96% in a very short period of time. This sudden collapse, which took place within hours, caused a steep breakdown on price charts and triggered panic selling among investors. The rapid nature of this move once again highlighted the speculative structure and high-risk nature of the meme coin market.
Collapse in the BULLA Price
According to market data, BULLA plunged sharply from around $0.49 during the day to the $0.015 range. Over a seven-day period, the total loss in value exceeded 95%, while the crash that unfolded within just a few hours sparked panic selling among investors. During this process, trading volume showed short-term but intense fluctuations, and the price chart displayed an almost vertical drop, clearly demonstrating the strength of the selling pressure.
BULLA had stood out as a meme coin shaped around the popularity of viral social media figure Hasbulla Magomedov. The project entered the crypto scene for the first time in May 2025 and quickly gained a wide audience, largely driven by social media hype. However, the fact that price movements were heavily dependent on social media attention and speculative demand had raised questions about sustainability.
What Are the Possible Reasons?
According to market analysts, there are multiple factors behind BULLA’s sharp decline. These include in particular:
- High-volume sell-offs by early investors and whales, which created sudden and strong pressure on the price
- Rapidly fading interest in meme coins and the dissipation of social-media-driven hype, leading to a sharp weakening in demand
- Low liquidity, which allowed even relatively small sell orders to cause steep price breakdowns
Although no official statement has yet been released by the project team, analysts believe the decline began with an organized wave of selling and then deepened quickly as it triggered a chain reaction of panic sales.
Warning for Investors
The BULLA case once again demonstrates that high return expectations in meme coin investments come hand in hand with high risk. Being listed on a major exchange such as Binance does not necessarily guarantee price stability or long-term security for a token. The 96% crash experienced by BULLA clearly shows how fragile hype-driven projects can be in the crypto market. Experts emphasize that investors should base their decisions not on social media trends, but on factors such as liquidity, token distribution, and project fundamentals.
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