Emre Yumlu 
Binance has expanded its Alpha trading platform by introducing tokenized versions of U.S. stocks and exchange-traded funds (ETFs), marking a renewed push into blockchain-based representations of traditional financial assets. Through this integration, users can gain exposure to major equities without leaving the Binance ecosystem.
The new feature allows investors to trade tokenized securities directly using funds already held on Binance Exchange. There is no requirement to transfer assets to external wallets, as all transactions are executed within the Alpha section of the platform. This structure is designed to streamline access while maintaining on-platform liquidity.
At launch, the offering includes 10 instruments. Among them are tokenized shares of major technology companies such as Apple, Tesla, Nvidia, Amazon, Meta, Microsoft, and Alphabet. The lineup also features a tokenized version of the Invesco QQQ ETF, which tracks the Nasdaq-100 index.
Regulatory Structure and Trading Mechanics
Binance stated that these tokenized securities are categorized as structured products under the regulatory framework of the Financial Services Regulatory Authority (FSRA) within Abu Dhabi Global Market. As a result, the products are available only in approved jurisdictions and are not accessible to users in the United States.
Each token is engineered to mirror the market price of its underlying stock or ETF. While holders benefit from price exposure, they do not receive shareholder rights such as voting privileges or corporate entitlements.
Within the Alpha interface, users can place both market and limit orders. Binance has indicated that trading fees may be reduced to as low as 0% for a limited time, and gas fees for placing or canceling orders are temporarily waived.
Additionally, a rewards mechanism has been introduced. Users who trade or hold these tokenized assets can accumulate Alpha Points, which may be redeemed for participation in token sales, promotional campaigns, and airdrops.
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Strategic Return to Tokenized Equities
Binance previously discontinued a similar product in 2021 amid regulatory scrutiny. This new rollout reflects a more compliance-oriented approach, supported by its collaboration with Ondo. The partnership is structured to mitigate legal risk while reintroducing tokenized equities to non-U.S. markets.
Since its launch, Ondo Global Markets has surpassed $550 million in total value locked. The company continues to focus on compliant infrastructure for tokenized stocks and ETFs, alongside broader initiatives involving real-world asset tokenization and structured financial products.
Following the announcement, ONDO experienced an approximate 5% price increase, accompanied by a surge in trading activity. Binance has signaled that additional tokenized instruments may be added in the future, subject to market demand and regulatory developments.
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