Haciyev Reşit 
As interest from both institutional and retail investors in the cryptocurrency market continues to expand across a broader range of assets, recent statements from Grayscale have provided important insights into evolving market dynamics. Company executives note that investors are no longer focusing solely on market leaders but are also actively seeking information about alternative projects. According to Grayscale officials, after Bitcoin, XRP is the asset generating the most questions from investors, with curiosity increasing each period. The fact that a significant portion of inquiries directed to financial advisors concerns XRP indicates that this asset has climbed high on investors’ radar.
Interest in XRP Exceeds Expectations
Grayscale’s Head of Product and Research, Rayhaneh Sharif-Askary, stated that clients continuously ask questions about XRP. According to her, this interest is not limited to retail investors; financial advisors and institutional clients are also showing strong curiosity toward XRP. Speaking during XRP Community Day, Sharif-Askary emphasized that investors have made XRP one of the most talked-about assets in the market. Demand for XRP has reportedly increased further following ETF developments and regulatory progress.
“Advisors are constantly being asked about XRP by their clients, and in some cases, XRP becomes the second most discussed asset after Bitcoin.”
Sharif-Askary highlighted that interest in XRP extends well beyond individual investors, noting that financial advisors frequently receive client inquiries about the asset. This trend appears linked to the growing evaluation of alternative digital assets within institutional portfolios. After approvals for altcoin ETFs beyond Bitcoin and Ethereum in the U.S., investors have started paying closer attention to assets like XRP. Regulatory developments, in particular, have made XRP more visible among institutional investment products.
Strong Demand for the XRP ETF
Grayscale took a significant step in institutional investment products by launching a spot ETF offering exposure to XRP. The company’s XRP ETF, trading under the ticker GXRP, quickly attracted investor attention after its launch and saw strong demand in a short period. This development demonstrates that interest in XRP is not confined to retail investors but is also gaining serious traction among institutional players.
According to data shared by SoSoValue, the ETF’s daily net inflows exceeding $30 million on multiple occasions show that investor interest has translated into tangible capital flows. The steady inflows indicate that XRP is gaining broader acceptance in investment products and becoming more visible in portfolios. Analysts view the growing demand for such financial instruments as a significant development that strengthens XRP’s role as a bridge between traditional finance and digital assets.
Evaluation
Statements from Grayscale executives reveal that XRP has become one of the most talked-about digital assets among both retail and institutional investors. Rising demand for ETF products and the increasing number of XRP-related inquiries directed to financial advisors indicate that XRP’s position in the market continues to strengthen. In the coming period, further regulatory developments and the expansion of institutional products could create additional momentum for growing investor interest in XRP.
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