Emre Yumlu 
In a major move toward digital innovation, Spain’s second-largest bank, BBVA, has introduced a new crypto trading and custody service for retail customers. The bank now allows individuals to buy, sell, and store Bitcoin (BTC) and Ethereum (ETH) directly through its mobile application — marking a significant step in bridging traditional banking with the world of digital assets.
Crypto Trading Now Live Within BBVA App
The newly launched service is fully integrated into BBVA’s mobile platform, providing users with a seamless and secure experience. Retail customers of legal age can manage their crypto portfolios alongside their traditional financial products. Importantly, the bank has made it clear that this offering is not accompanied by investment advice — all activity must be user-initiated via the app.
Gonzalo Rodríguez, Head of Retail Banking at BBVA Spain, emphasized the user-first approach:
“We want to offer our customers an easy and intuitive way to explore the world of crypto-assets. With this solution available on their smartphones, users can invest with confidence, backed by the strength and security of a bank like BBVA.”
Fully Compliant with MiCA Regulations
This service aligns with the European Union’s Markets in Crypto-Assets (MiCA) regulatory framework, designed to ensure transparency, consumer protection, and stability in the growing digital asset space. The bank’s infrastructure ensures compliance while giving users access to the evolving crypto market through a regulated and secure environment.
Spain Joins BBVA’s Expanding Crypto Markets
BBVA brings over a decade of experience in blockchain technology to this launch. The bank introduced its first crypto offering in Switzerland in 2021, initially for private banking clients. Over time, this service was expanded to include Ethereum and the stablecoin USDC.
In 2023, BBVA’s Turkish branch, Garanti BBVA, launched a dedicated platform offering a broad selection of crypto assets, including BTC, ETH, USDC, Solana, XRP, AVAX, and Chiliz, among others.
Now with the rollout in Spain, the bank continues to scale its digital asset services across Europe.
Francisco Maroto, BBVA’s Head of Digital Assets, commented:
“Expanding this offering to Spain marks our third market entry and reflects BBVA’s commitment to digital transformation. We’re continuing to grow our digital assets portfolio — not only with more cryptocurrencies and stablecoins, but also through the tokenization of traditional instruments like bonds and funds.”
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