Emre Yumlu 
As Bitcoin surged to a new all-time high, London-based tech firm The Smarter Web Company made another bold move in its digital asset strategy. On July 11, 2025, the company announced the purchase of an additional 275 BTC as part of its long-term “10-Year Plan,” pushing its total holdings to 1,275 Bitcoin.
275 More BTC Acquired at Strategic Levels
The latest acquisition was executed at an average price of £79,563 per BTC (roughly $108,182), amounting to a total investment of £21.88 million. With this move, the company’s total Bitcoin stash reached a cumulative value of £100.1 million, with an average purchase price of £78,516 per BTC (~$106,719).
The Smarter Web Company (#SWC $TSWCF $3M8.F) RNS Announcement: Bitcoin Purchase.
Purchase of additional Bitcoin as part of "The 10 Year Plan" which includes an ongoing treasury policy of acquiring Bitcoin.
Please read the RNS on our website: https://t.co/z59Xf4oBRU pic.twitter.com/0BKU6e7kSq
— The Smarter Web Company (@smarterwebuk) July 11, 2025
Treasury Yield Soars in 2025
Following this acquisition, The Smarter Web Company reported a year-to-date Bitcoin yield of 31,263%, showcasing the success of its treasury model. In addition, the firm noted a 30-day yield of 497%, reinforcing its use of BTC performance as a metric for shareholder value generation.
£31 Million in Cash Reserves Remain for Future Buys
The company disclosed that it currently holds around £31 million in cash, ready to be deployed into further Bitcoin purchases. This signals a continued and aggressive commitment to accumulating Bitcoin as part of its treasury roadmap.
A Long-Term Vision: The 10-Year Bitcoin Plan
The Smarter Web Company began accepting Bitcoin payments from clients in early 2023. In April 2025, it formalized its Bitcoin treasury policy, actively converting surplus cash into BTC since then. The company positions this strategy as both a hedge against currency debasement and a long-term growth asset for shareholder value.
Institutional BTC Adoption Gains Momentum in Europe
This move by The Smarter Web Company reflects a broader trend of corporate Bitcoin adoption in Europe. Inspired by the pioneering model of Michael Saylor’s Strategy, more firms across the continent are embracing Bitcoin-focused treasury strategies. While Bitcoin remains the core focus, similar approaches are also emerging around Ethereum (ETH), Ripple (XRP), Solana (SOL), and Binance Coin (BNB).
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