Emre Yumlu 
BounceBit, a crypto infrastructure provider blending centralized and decentralized finance features in its CeDeFi approach, is making waves. The company recently announced the integration of Franklin Templeton’s tokenized money market fund, FOBXX, into its structured yield platform, BB Prime.
This integration combines U.S. Treasury yields with crypto-based funding and basis arbitrage strategies. It offers investors the opportunity to benefit from traditional Treasury yields while tapping into additional return opportunities.
Tokenized Money Market Funds Move Closer to Crypto
The integrated fund is part of Franklin Templeton’s BENJI product suite and will serve as collateral and a settlement instrument for investment strategies. This enables investors to access Treasury yields while also tapping into alternative revenue sources.
Tokenized money market funds, now a $7 billion asset class, are at the forefront of the latest developments in financial asset tokenization. Global asset manager BlackRock, in collaboration with Securitize, offers solutions backed by short-term U.S. government bonds through its BUIDL token, while BNY Mellon and Goldman Sachs have also launched tokenized funds for institutional investors.
Franklin Templeton was one of the first traditional asset managers to offer tokenized funds on public blockchains. It pioneered this space with the launch of BENJI in 2021.
BounceBit’s Real-World Application
BounceBit has worked with Franklin Templeton to enable the operational use of tokens in active yield strategies. The company’s CEO, Jack Lu, described this collaboration as “the first real-world application of tokenized Treasury assets in active yield strategies.”
“Partnering with Wall Street giants like Franklin Templeton shows that institutional-grade RWA (real-world asset) products have moved beyond experimentation into scalable, usable infrastructure,” Lu said, highlighting the industry’s transformation.
This development follows BounceBit’s earlier pilot using BlackRock’s BUIDL token as collateral for a bitcoin derivatives strategy, which delivered over 20% annualized returns.
BounceBit (BB) Price Outlook
Following the announcement, the price of BounceBit (BB) surged by 2.20% instantly. This rise indicates positive market sentiment and growing investor interest. Innovations like tokenization in the crypto market are key developments boosting confidence in projects like BounceBit.
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