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Brazilian fintech company Méliuz announced that during its annual general meeting on May 6, 2025, it will propose adopting Bitcoin ($BTC) as the company’s primary treasury asset. This move aims to increase the company’s interest in digital assets and transform its financial strategies.
Will Bitcoin Become a Main Treasury Asset?
Previously, the company had decided to allocate 10% of its cash reserves to Bitcoin. However, this new proposal suggests not only considering BTC as an investment tool but also as a strategic asset. In this way, Méliuz views Bitcoin as a long-term store of value and aims to shape its future financial growth around this digital asset.
Before adopting Bitcoin as a primary treasury asset, the company plans to make necessary changes to its corporate documents, internal policies, and risk management procedures. These adjustments will be critical for Méliuz to manage BTC safely and efficiently.
This move is seen as a notable step within Brazil’s fintech sector. As digital assets like Bitcoin become more common in corporate investments, Méliuz‘s strategic shift may set an example for other companies. The approach, aimed at creating additional value for its shareholders, seeks to diversify the company’s financial portfolio and strengthen it with digital assets.
Méliuz‘s Bitcoin strategy is viewed as a sign of the increasing fascination with digital assets in the fintech world and the growing interest of companies in these next-generation financial tools.
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