Emre Yumlu 
An important development has emerged in China, a country known for its strict stance on cryptocurrencies. DayDayCook (DDC), a consumer brand with roots in Hong Kong and operations in mainland China, has announced the launch of a Bitcoin accumulation strategy. DDC CEO Norma Chu stated in a letter sent to investors on May 15 that the company has purchased 100 Bitcoin and aims to accumulate 5,000 BTC over the next 36 months.
DayDayCook Sets 36-Month Target
In the initial phase, DayDayCook purchased 100 BTC worth approximately $10.4 million. The company’s plan is to increase this figure to 500 BTC by the end of the year, and eventually reach 5,000 BTC within three years.
Chu described this move as part of a strategy to make DDC “a pioneer in digital asset innovation.” This announcement came shortly after the company reported a 33% revenue increase in 2024, reaching 273.3 million yuan (approximately $37.4 million).
DDC Announces Strategy to Create Bitcoin Reserves – starting with 100 BTC with premium-priced DDC shares 👏🏼👏🏼👏🏼
✅ 100 BTC to start
We are ready! https://t.co/ghznYbhcv4— Norma @ DDC (@ddcnorma) May 13, 2025
No Bitcoin Mention in SEC Filings
Although the company’s CEO publicly disclosed the Bitcoin reserve plan, there is no direct mention of it in the official filings submitted to the U.S. Securities and Exchange Commission (SEC). However, the documents highlight the company’s search for funding and its efforts to develop new revenue models.
The report includes the following statement:
“The company is working on strategies to generate additional funding for future operations. New steps are being planned to diversify revenue streams and reduce expenses.”
Additionally, reference is made to the FASB ASU 2023-08 accounting standards update published at the end of 2023, which points to early application options regarding the accounting of crypto assets.
Crypto Ban Continues in China, but Signs of Easing Appear
DayDayCook’s operations in both Hong Kong and China make its financial structure highly dependent on local political and economic developments. While mainland China banned crypto trading and mining in 2021, Hong Kong’s more flexible stance and the pro-crypto policies of the U.S. have sparked speculation that China may soften its hardline approach.
Although some experts remain skeptical about China lifting its Bitcoin ban, the country still plays a major role in global Bitcoin mining.
DayDayCook’s recent move signals that China-based companies are starting to reshape their digital asset strategies, and that the adoption of Bitcoin as a corporate reserve asset is gaining momentum across Asia.
You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don’t forget to follow us on our Telegram, YouTube, and Twitter channels for the latest news and updates.