Yeliz Akmaca 
Coinbase, the largest U.S. cryptocurrency exchange, has launched a new platform that allows individual investors to purchase digital tokens before they are officially listed. This initiative aims to provide direct access to the token ecosystem while offering a regulated and transparent version of the ICO model popular in 2017–2018. Blockchain startup Monad will be the first project to conduct a token sale on the platform next week.
Token Sales and Allocation Algorithm
The new platform plans to host about one token sale per month. Token allocation will be managed by an algorithm, ensuring a broad and fair distribution among investors. Investors can submit purchase requests during a one-week window, after which the algorithm will allocate tokens equitably. This system allows both retail investors and the wider community to participate fairly.
Investor and Project Requirements
To participate, investors must be fully registered, compliant, and in good standing with Coinbase. Token purchases will be made using USD Coin (USDC), a dollar-pegged stablecoin issued by Circle Internet Group. Meanwhile, projects seeking to offer tokens on the platform will be evaluated based on user interest, the founding team’s track record, token economics, and vesting schedules. This ensures that only reliable and investor-friendly projects are listed.
Access and First Project – Monad
At launch, the platform will be accessible to individual investors in most global regions, with plans for future expansion. Monad will be the first project to sell tokens on the platform. Coinbase also intends to list every project that launches a token through this system, providing a secure way for investors to access new digital assets and potentially increase market liquidity.
Key advantages of the new platform include:
- Investors can buy tokens before official listings
- Algorithmic distribution ensures fairness and broad access
- Projects are evaluated for user interest and token economics
- Payments are made using USD Coin (USDC)
- Accessible to global investors at launch
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