Yeliz Akmaca 
DOOD is the official token of the Doodles ecosystem, designed to expand the project beyond its original 10,000 Ethereum-based NFT collection. Initially launched as a memecoin on the Solana blockchain, the team plans to transform DOOD into a utility token that supports a gamified ecosystem.
Team Information: Founders
Doodles was founded by three recognized figures in the space:
- Scott Martin (Burnt Toast): The project’s lead illustrator and creative face, returning as CEO in January 2025. Scott’s art style forms the core of Doodles’ unique identity.
- Jordan Castro: Former product lead for the popular CryptoKitties project.
- Evan Keast: Experienced in marketing and community management at CryptoKitties.
Investors & Key Partners
- Funding: $54M raised in 2022 led by Seven Seven Six, co-founded by Reddit co-founder Alexis Ohanian (valuation $704M).
- Studio Acquisition: Emmy-nominated animation studio Golden Wolf acquired in 2023.
- Mainstream Partnerships: Campaign with McDonald’s/McCafé in 2024; Doodles assets featured in official store pages.
Project Concept & How It Works
Doodles aims to create a dynamic, interactive brand and media universe beyond a static NFT collection. DOOD token plays a key role in this ecosystem.
- DreamNet System: Combines AI and blockchain to allow community members to create new story characters, locations, and content using DOOD tokens.
- Advanced Media Production: Golden Wolf turns community ideas into high-quality visual content, animations, and films.
- Seamless Integration: Combines human creativity with AI capabilities, enabling community members to develop their own stories easily.
Key Takeaways
- DOOD is the native token of the Doodles NFT collection.
- Announced on February 13, 2025, and launched on May 9, 2025.
- Initially on Solana with plans to bridge to Base L2.
- 68% of the total supply allocated to community and growth initiatives.
- Airdropped to NFT holders.
Governance
DOOD token holders participate in decisions shaping the Doodles ecosystem, moving toward a DAO model. Token holders vote on ecosystem fund allocation, feature development, and creative project direction.
Doodles NFT vs DOOD Token: Key Differences
- Feature, Doodles NFT Collection, DOOD Token
- Blockchain, Ethereum, 10,000 generative NFTs, Solana launch, bridged to Base L2
- Creator, Scott Martin (Burnt Toast), Ecosystem utility & governance
- Extensions, Space Doodles, Doodles 2, Dooplicator, DreamNet economic backbone
- Partnerships, Pharrell Williams, McDonald’s, Game, media, and community use
| Feature | Doodles NFT Collection | DOOD Token |
|---|---|---|
| Blockchain | Ethereum, 10,000 generative NFTs | Solana launch, bridged to Base L2 |
| Creator | Scott Martin (Burnt Toast) | Ecosystem utility & governance |
| Extensions | Space Doodles, Doodles 2, Dooplicator | DreamNet economic backbone |
| Partnerships | Pharrell Williams, McDonald’s | Game, media, and community use |
Problems DOOD Coin Addresses
- Centralized control in AI content creation
- Unrewarded community contributions
- High NFT entry costs
- Coordination gaps in distributed storytelling
- Limited monetization for creators
DOOD Token Story
- 2021: Doodles NFT collection launched
- 2022: $54M funding, Pharrell Williams joins
- 2025: Scott Martin becomes CEO; DOOD token introduced
- DreamNet vision announced for community-based universe
DOOD Token Features
- Multi-chain distribution (Solana -Base L2)
- DreamNet integration
- Creator economy framework
- Community-first allocation (68% to community)
- Multi-platform usage (gaming, music, animation)
DOOD Tokenomics
- Total Supply: 10B
- Max Supply: 10B DOOD
- Circulating Supply: 7.8B DOOD
Token Distribution
- 30%: NFT airdrops
- 13%: New community members
- 25%: Ecosystem fund
- 22%: Team & company (vesting: 3 years, 1-year cliff)
DOOD Token Use Cases
- DEA Token LPs: Create liquidity pools for Idea Tokens
- Autonomous Swaps: Smart contract-based automatic swaps
- Foundational Universe Fees: Fees for creating new story universes
- AI Tooling: Access AI-powered creative tools
- Creation Lockups: Lock tokens when creating characters/locations
- New Universe Drops: Used for new universe content distribution
- Inference Fees: Fees from AI model transactions
Doodles (DOOD) Roadmap
Past Steps
- 2021: Launch of 10,000 Doodles NFTs
- 2022: $54M funding, Pharrell Williams joins
- 2023–2024: Doodles 2, Stoodio, Inkubator, and DoodlesTV launched
- 2025: DOOD token announced, listed on Bybit
- 2025: DreamNet integrated on Base
- Near-Term Goals (2025–2026)
Bridge DOOD to Base L2
- Activate Agent & Place tokens in DreamNet
- Launch Universe Token distributions
- Increase Inkubator funding
- Produce new animation and music content
- Mid-Term Plans (2027–2030)
- DOOD becomes multi-chain
- Large-scale story universes on DreamNet
- Global expansion via physical products and events
- Maturation of Universe Token economy
Official Links
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