Haciyev Reşit 
The 175-year-old French banking giant ODDO BHF, which manages over €150 billion in assets, is entering the crypto market with its euro-backed stablecoin, EUROD. This move strengthens the bank’s presence in the digital asset ecosystem while creating new opportunities for both institutional and retail investors.
EUROD to Be Listed on Bit2Me Platform
EUROD will be listed on the Madrid-based crypto platform Bit2Me, supported by major institutions including telecom giant Telefónica and banking leaders Unicaja and BBVA. The listing will enable investors to build a secure bridge between traditional finance and the crypto world while enhancing market liquidity.
Features and Objectives
EUROD is designed as a low-volatility digital version of the euro. ODDO BHF and its partner institutions emphasized that the token complies with the EU’s MiCA regulations and targets both retail and institutional users.
The banks plan to use this euro-pegged digital asset to merge traditional financial stability with blockchain advantages, particularly in payment and digital transaction solutions. This approach creates a secure and regulated alternative for institutional investors.
Institutional Trend in the Stablecoin Market
While the stablecoin market is currently dominated by USD-backed tokens, European banks are joining the race to develop euro-backed stablecoins. Institutions such as Société Générale-FORGE (SG-FORGE) and nine European banks — including ING, Banca Sella, Danske Bank, DekaBank, and CaixaBank — are collaborating on MiCA-compliant euro tokens.
This trend highlights the growing confidence of institutional investors in the digital euro and suggests that euro-based digital assets are poised for wider adoption in the near future.
You can freely share your thoughts and comments about the topic in the comment section. Additionally, please don’ t forget to follow us on our Telegram, YouTube and Twitter channels for the latest news.