Emre Yumlu 
Greenlane Holdings, Inc. has announced a $110 million private placement as part of its efforts to expand its cryptocurrency treasury strategy. The investment, led by Polychain Capital, aims to strengthen Greenlane’s position within the Berachain ecosystem, marking a significant move toward establishing one of the largest reserves of BERA tokens to date.
Berachain and the Proof of Liquidity Model
At the core of this initiative lies Berachain, a Layer-1 blockchain that operates on a Proof of Liquidity (PoL) consensus mechanism. This model links liquidity directly to on-chain economic activity, promoting a more sustainable and scalable blockchain environment. Within this framework, BERA will serve as the primary treasury asset for Greenlane. The company views this approach as a strategic step toward enhancing on-chain economic efficiency and developing a liquidity-driven growth model that aligns with decentralized financial systems.
Leadership and Strategic Appointments
To execute this initiative, Ben Isenberg will assume the role of Chief Investment Officer, overseeing the implementation of the Berachain treasury plan. In addition, industry veterans Bruce Linton and Billy Levy will join the board of directors, contributing their experience to Greenlane’s strategic expansion. These leadership changes reinforce the company’s commitment not only to capital investment but also to effective governance and long-term participation in the Berachain ecosystem.
Transaction Details and Timeline
The private placement involves the sale of Class A shares, with proceeds earmarked primarily for the acquisition of BERA tokens and other corporate development goals. The transaction is expected to close by October 23, 2025. Throughout this process, Greenlane emphasizes its focus on transparency and investor confidence, aiming to foster stronger engagement between institutional capital and blockchain networks. The company’s stock will continue to trade on the Nasdaq under the ticker GNLN.
A New Era for Corporate Crypto Treasury Management
Greenlane’s decision to integrate Berachain’s Proof of Liquidity model into its treasury strategy represents a broader shift in how traditional companies approach digital asset management. By combining conventional financial discipline with blockchain-based liquidity mechanisms, Greenlane is positioning itself at the forefront of a growing movement toward institutional-grade crypto treasury strategies.
This initiative not only highlights Berachain’s innovative model but also signals increasing corporate interest in Layer-1 blockchain ecosystems. As Greenlane moves forward with its plan, the development could serve as a case study for how traditional finance can leverage decentralized infrastructure for sustainable long-term growth.
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