Emre Yumlu 
Strategy’s corporate treasurer and head of investor relations, Shirish Jajodia, has stated that the company’s massive Bitcoin acquisitions do not move the market. “We’re actually buying Bitcoin around the clock. Almost every day, every hour, every second, we are in the market,” he said.
Strategy’s Bitcoin Accumulation Approach
One of the most common claims in the crypto space is that Strategy’s large-scale Bitcoin purchases push the price higher. However, according to Jajodia, this is not the case. The company carefully structures its buying process to avoid market impact. “We manage our Bitcoin purchases in proportion to market liquidity. That way, we don’t drive the price up,” he explained.
Since 2020, Strategy has been consistently accumulating Bitcoin and now holds 629,376 BTC, valued at roughly $70.85 billion. One of the main ways companies make such large acquisitions without affecting the price is through private OTC desks instead of public exchanges.
Market Reactions to Large Purchases
Data shows that Bitcoin’s price doesn’t always move in the same direction after Strategy’s acquisitions. For instance, between November 18–24, the company purchased 55,000 BTC at an average of $97,862 each. Shortly after, in December, Bitcoin rallied above $106,000 to reach a new all-time high.
In contrast, after buying 21,021 BTC on July 29, the price dropped nearly 4% within four days, falling to $113,320 by August 2. This mixed behavior indicates that Strategy’s purchases don’t have a clear one-way effect on the Bitcoin market.
Strategy Corporate Treasurer: “We’re Buying Bitcoin Nonstop”
Jajodia also emphasized that Strategy adjusts its buying speed depending on market conditions but remains active almost all the time. “If the price is going down, we can take the opportunity to move faster,” he said.
Meanwhile, Michael Saylor has repeatedly stressed that he buys Bitcoin regardless of price. On May 22, he posted: “I only buy Bitcoin with money I can afford to lose.” Later in 2024, he pledged to keep stacking Bitcoin no matter how high the price climbs.
Strategy’s aggressive Bitcoin strategy continues to attract attention from institutional investors while keeping the crypto community focused on its every move.
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