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While corporate Bitcoin moves are being closely watched in the crypto market, recent statements from U.S.-based gaming retailer GameStop have once again drawn attention. After making headlines with its Bitcoin (BTC) purchase, GameStop now appears to be working on a different strategic move. The company’s CEO, Ryan Cohen, revealed plans to acquire a large, publicly traded consumer goods company.
How Did GameStop’s Bitcoin Move Impact the Market?
Throughout 2025, many companies chose to add Bitcoin to their balance sheets, positioning BTC as a corporate treasury asset. Motivated by inflation hedging, long-term value preservation, and alternative asset diversification, these moves significantly increased institutional interest in Bitcoin. Among these companies, GameStop made waves in late May by announcing the purchase of 4,710 Bitcoin.
Valued at approximately $428 million at the time, this acquisition drew widespread attention not only in the crypto market but also in equity markets, putting GameStop back at the center of the spotlight. Investors interpreted the Bitcoin move as a strategic transformation step, which also had a notable impact on GME stock performance. This development strengthened expectations that GameStop was moving beyond its traditional retail identity toward a broader financial vision.
Ryan Cohen: “This Acquisition Is More Attractive Than Bitcoin”
In a recent interview, GameStop CEO Ryan Cohen shared key insights into the company’s upcoming roadmap. Cohen emphasized that GameStop would not limit itself to Bitcoin investments alone and is working on a much more comprehensive and transformative strategy. He stated that the company plans to acquire a very large, publicly traded consumer goods company, adding that this move could be even more attractive than investing in Bitcoin in terms of financial returns and corporate transformation.
Cohen described the potential impact of this strategy as follows:
“We’re planning to acquire a very, very, very large public consumer goods company. This strategy could transform the company in a groundbreaking way. It could push GameStop’s valuation into the hundreds of billions of dollars.”
Is GameStop Considering Selling Its Bitcoin?
One of the most closely watched questions in the market is whether GameStop might use its Bitcoin holdings to finance the potential acquisition. Following the company’s Bitcoin purchase, investors have been closely monitoring whether these assets could be converted into cash. When asked directly about this issue, Ryan Cohen responded cautiously:
“It’s not time to say anything about that yet.”
This statement suggests that uncertainty remains regarding whether GameStop will sell Bitcoin in the short term, while also indicating that the company prefers to maintain strategic flexibility. Investors continue to closely watch whether GameStop will hold its Bitcoin as a long-term treasury asset or use it as a funding source for a major acquisition.
How Did GME Shares React?
Following these statements, GME shares rose more than 8% on Monday, bringing the stock’s total gains since the start of the year to around 25%. This rally has helped recover a large portion of the losses that followed the company’s Bitcoin purchase in May.
GameStop’s strategic transformation, which began with its Bitcoin investment, has now entered a new phase with plans for a major corporate acquisition. Ryan Cohen’s comments suggest that Bitcoin is viewed not merely as an investment, but as part of a broader transformation strategy. In the coming period, GameStop’s actions regarding its Bitcoin holdings and potential acquisition targets will be closely monitored by both crypto and equity markets.
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