Emre Yumlu 
Crypto exchange Kraken is preparing to host token sales through its newly introduced Kraken Launch platform. As part of this initiative, the exchange has formed a strategic partnership with ICO (initial coin offering) platform Legion, aiming to bring selected projects to a wider user base.
Kraken – Legion Strategic Partnership
Legion, which counts Kraken among its investors, has already facilitated numerous token sales. Under this new collaboration, Legion will carry out sales of its highest-potential projects directly through Kraken Launch. Tokens from these sales will then be listed on Kraken shortly after the offerings conclude.
Legion co-founder Matt O’Connor explained that “high-profile” sales refer to projects with sufficiently large fundraising targets. Smaller and early-stage ventures will continue to run independently on the Legion platform. According to O’Connor, most of Legion’s upcoming sales will also be available on Kraken Launch.
A New Model for Token Sales: ICO Underwriter
Legion differentiates itself from other platforms with a unique approach. O’Connor compared the model to traditional IPO processes, noting that it involves much more than simply facilitating sales. The platform takes responsibility for pricing, distribution, research, compliance, and liquidity.
As O’Connor put it: “We are essentially building the first ICO underwriter in the crypto space. From token distribution to secondary markets, regulatory compliance, and research, everything is brought together in one product.”
This framework signals a potential shift where major tech companies may choose to launch directly to their communities on-chain instead of pursuing a traditional IPO.
Sales Process and Access Conditions
Legion implements a scoring system in its token sales, allowing loyal community members and long-term investors to gain priority access.
On Kraken Launch, however, sales will initially follow a first-come, first-served basis. Additionally, 20% of each sale will be reserved for users with a Legion Score, while the remaining portion will be available to both Kraken and Legion participants.
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