Haciyev Reşit 
One of the most popular wallets in the Web3 world, MetaMask, is launching a new points-based rewards program aimed at boosting user engagement and expanding its ecosystem. Through this system, users will be able to earn points for performing swaps, bridging transactions, and other on-chain activities. These accumulated points can later be redeemed for token rewards, exclusive benefits, and potential airdrop opportunities.
MetaMask Points Program: A New Era in the Web3 Ecosystem
As the flagship product of Consensys, MetaMask has become a trusted tool among DeFi users thanks to its security and multi-chain support. The new reward points system is officially set to go live in October 2025. It is designed to track and reward user activity across MetaMask Swap, MetaMask Bridge, and the Linea network, recognizing the most active participants in the ecosystem.
A newly activated “Rewards” tab in MetaMask’s dashboard quietly confirms that the program’s launch is imminent. Through this section, users will be able to earn points based on their activity and later redeem them for tokens or exclusive perks.
Strategic Move Ahead of MASK Token Launch
Joseph Lubin, Ethereum co-founder and Consensys CEO, announced last September that the MASK token would be arriving “soon,” generating significant excitement within the community. Many analysts view the new MetaMask rewards program as a preparatory step for the MASK airdrop.
Blockchain analysts note that the program resembles airdrop strategies of popular projects like Blur and LayerZero, designed to further engage users within the ecosystem. According to some experts, long-term MetaMask users, multi-chain addresses, and those actively performing swaps or bridging transactions could potentially qualify for the airdrop. However, MetaMask has not yet disclosed any official information regarding snapshot dates, distribution criteria, or KYC requirements.
“MASK Airdrop Could Spark a New Wave in Web3”
Crypto analyst Miles Deutscher emphasizes that MetaMask’s rewards system is initiating a new transformation in Web3 user behavior. Deutscher notes:
“The MetaMask airdrop could make as much impact as Uniswap or Arbitrum. If the MASK token distribution reaches a wide user base, it could become one of the largest community events in Web3 history.”
Some experts highlight that given MetaMask’s billions of active users and extensive DeFi integrations, the MASK token is likely to see significant demand from day one.
MetaMask Expanding Beyond the Wallet
MetaMask is evolving far beyond traditional wallet services, moving toward a full-fledged Web3 finance platform. In September, the company introduced the MetaMask Card, a new payment solution that can be used digitally and physically, offering users benefits like travel perks, fee discounts, and high yield rewards.
All these developments demonstrate that MetaMask is no longer just a crypto wallet—it is becoming a super app that integrates DeFi, payment systems, and investment tools into a single platform.
You can also freely share your thoughts and comments about the topic in the comment section. Additionally, don’t forget to follow us on our Telegram, YouTube, and Twitter channels for the latest news and updates.