Emre Yumlu 
The race to integrate Bitcoin into corporate treasuries is heating up! And two notable companies are leading the charge: Tokyo-based Metaplanet and Europe’s The Blockchain Group (ALTBG). Both firms are pursuing bold equity strategies to expand their long-term Bitcoin holdings.
A Massive Move from Metaplanet: $515M Raised in One Day
As part of its ambitious “555 Million Plan,” Metaplanet raised approximately $515 million in a single day, marking the first major step in its strategy to become one of the world’s largest corporate Bitcoin holders.
In this initial phase, the company exercised 540,000 stock acquisition rights, resulting in the issuance of 54 million new shares — accounting for 29% of its 20th warrant series. More than 130 million shares remain available for future conversions.
CEO Simon Gerovich highlighted the milestone on X, positioning it as a strong signal to investors. Despite an initial dip of 15% in the stock price, shares rebounded and closed the day with a 4% gain.
The Target: 30,000 BTC by 2025
Metaplanet is aiming high — with a goal to accumulate 30,000 BTC by the end of 2025, then scaling up to 100,000 BTC in 2026 and a staggering 210,000 BTC by 2027. If successful, the company would join the elite “1% BTC club” — holding at least 1% of Bitcoin’s fixed 21 million supply. Currently, only MicroStrategy, led by Michael Saylor, holds that distinction.
Following its latest purchase, Metaplanet’s treasury has reached 11,111 BTC. As part of its expansion plan, the company also intends to inject $5 billion into its U.S. subsidiary, signaling a global push for crypto-backed growth.
A European Counterpart: The Blockchain Group (ALTBG)
Across the continent, The Blockchain Group, listed on Euronext Growth Paris, is pioneering Europe’s first Bitcoin-backed equity model. In its latest move, the company raised €4.1 million (approximately $4.8 million) through a structured equity offering aimed at increasing the number of BTC per share.
The capital raise was conducted via an agreement with asset manager TOBAM, with shares issued at an average price of €5.085. The company currently holds 1,653 BTC, further solidifying its position in Europe’s evolving crypto landscape.
Despite the long-term vision, market reaction was mixed — the stock saw a 3.7% dip, trading at €4.785 after the raise.
Bitcoin Treasuries: A New Corporate Frontier
Recent developments signal a shift: Bitcoin is no longer just for tech companies or crypto-native funds. It’s becoming a serious asset class for traditional firms looking to hedge against fiat volatility and align with digital trends.
Metaplanet’s bold strategy — often compared to Asia’s version of MicroStrategy — could trigger a new wave of institutional Bitcoin accumulation. For both investor confidence and brand positioning, holding BTC is now as much a narrative play as a financial one.
As more companies around the globe follow suit, the race to accumulate Bitcoin is likely just getting started.
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