Emre Yumlu 
Canadian fintech company Pineapple Financial Inc. has officially unveiled its $100 million Injective Digital Asset Treasury (DAT) strategy. As part of this plan, the firm purchased 678,353 Injective (INJ) tokens on the open market, valued at approximately $8.9 million. This marks the first step in Pineapple’s long-term vision to build a significant Injective-based portfolio.
Building the Largest Injective Treasury and Staking Platform
Headquartered in Toronto, Pineapple stated that this acquisition represents the foundation of its ambition to establish the world’s largest INJ treasury and staking platform. All purchased tokens will be deployed on-chain, with an expected annual yield of 12.75%.
This yield notably outpaces the current staking rewards offered by other major blockchains, nearly double that of Ethereum and around 1.8 times higher than Solana’s present rates.
CEO Shubha Dasgupta commented:
“This initial Injective investment reflects our strong conviction in the long-term potential of the $INJ token and our mission to build the most productive and scalable Injective treasury platform globally.”
Injective Labs co-founder Eric Chen also highlighted the move’s importance, stating:
“Pineapple is accelerating the adoption of on-chain finance while reinforcing Injective’s role as a leading blockchain designed for financial applications.”
Backed by Strong Capital
This strategy is supported by Pineapple’s $100 million private placement completed in September 2025. With this capital, the company aims to strengthen its position within the Injective ecosystem, creating long-term value while positioning itself as a leader in blockchain-based financial infrastructure.
What Is Pineapple?
Pineapple Financial Inc. is an award-winning fintech firm and one of Canada’s leading mortgage brokerage networks. The company focuses not only on empowering homeowners but also on ensuring the long-term success of its hundreds of brokers and agents across the country.
Through cloud-based platforms and AI-powered solutions, Pineapple enhances operational efficiency for its network, enabling brokers to deliver better services to clients. Beyond its financial innovation, the firm is also recognized for its strong commitment to social responsibility, actively sponsoring charities and community initiatives across Canada.
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