Yeliz Akmaca 
Solana memecoin launchpad Pump.fun is aiming to increase trading activity by launching a community-focused 30-day incentive program. This announcement triggered a surge of over 17% in the price of the platform’s native token, PUMP.
Crypto researcher Dumpster DAO shared details about the initiative on X. According to the DAO, the team has updated the official Pump SDK for this campaign. The new version includes admin functions that set the parameters for incentives.
These functions allow direct control over variables like daily token rewards. Users will be able to track their volumes and claim rewards themselves. The DAO added that the system is structured to run for 30 days, but the team might update and relaunch the incentives afterward.
1/ It appears that @pumpdotfun is preparing to launch a volume incentives program that will last at least 30 days, with $PUMP as the rewards token
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— Dumpster DAO (@Dumpster_DAO) July 26, 2025
This development follows co-founder Alon’s recent decision to delay airdrop plans, which had caused the token to drop by more than 12% in a single day.
PUMP Token Price Jumps
Pump.fun aims to use the PUMP token as a reward mechanism to gain a competitive edge. Following the announcement, the token’s price rose to $0.00285, and its market cap surpassed $1 billion.
Despite this, the token still trades below its ICO price. Investors are interpreting the news as a potential reversal signal, though the platform continues to face pressure in terms of market share.
Data from Jupiter shows that LetsbonkFun holds a dominant 80.7% market share, while Pump.fun accounts for just 14.7% with $55.3 million in volume. Notably, the PUMP token sold out in under 15 minutes during its ICO, although its decline in market share began before then.
Dumpster DAO also noted that the SDK test data showed a daily reward of 1 billion PUMP tokens. They clarified that this figure was for testing purposes and actual incentives will be lower.
Community Engagement Becomes Priority
The Pump.fun team has made community participation a key focus. The new incentive system encourages users to actively trade, aiming to help the platform reclaim market share.
Investors are awaiting the official announcement of the reward system. Once launched, details about the reward amount and distribution method will become clearer. With this move, Pump.fun seeks to reassert itself in the competitive Solana ecosystem.
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