Emre Yumlu 
In the crypto space, Pump.fun has been drawing attention with its significant buyback program aimed at supporting the price of its native token, PUMP. To date, the platform has spent over $62.6 million, repurchasing 16.5 billion PUMP tokens from the market. This strategic move is designed to reduce selling pressure and strengthen price stability.
Buyback Strategy and Revenue Model
The company’s buyback initiative is fully funded by its own revenues. In particular, the fees collected from users launching new memecoins on the platform are directed toward daily token buybacks.
Over the past week, daily repurchases have ranged between $1.3 million and $2.3 million, signaling a consistent effort by Pump.fun to reduce circulating supply.
According to available data, the platform’s cumulative revenue has already surpassed $775 million. However, from July 28 to August 3, Pump.fun’s weekly revenue dropped sharply to just $1.72 million — its lowest level since March 2024.
PUMP’s Price Movement and User Growth
The buyback strategy appears to be having a positive impact. PUMP token has gained more than 12% over the past month and nearly 9% in the past week. At the time of writing, it trades at $0.003522, marking a 54% increase from its August low of $0.002282.
On-chain data also reveals a steady rise in user participation. The number of PUMP holders has surpassed 70,800, with smaller wallets holding less than 10,000 PUMP now accounting for 46% of total distribution. This trend highlights growing retail investor interest and a broader spread of token ownership.
Competition and Market Share
Despite these achievements, company has faced challenges in maintaining its dominance within the Solana memecoin launchpad ecosystem. On July 7, a rival platform called LetsBonk surpassed Pump.fun in 24-hour revenue, temporarily taking the top spot. Throughout July, LetsBonk continued to capture more market share and even outpaced Pump.fun at times.
However, data from the Solana DEX aggregator Jupiter shows that company has reclaimed the lead. In the past seven days, Pump.fun secured a 73% market share with $4.5 billion in trading volume, while LetsBonk’s share dropped below 9%, recording only $543 million in volume.
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