Emre Yumlu 
Safety Shot announced its entry into the crypto world through a strategic partnership with the founding contributors of BONK. The company will receive $25 million worth of BONK tokens in exchange for $35 million in convertible preferred shares.
BONK and Treasury Strategy
With $15 million in cash and all debts settled, Safety Shot chose BONK tokens for its treasury strategy due to their advantages over competitors. Built on the Solana blockchain, BONK stands out with high-speed transaction capacity and deflationary tokenomics. BONK’s market cap exceeds $2 billion, with over 980,000 on-chain holders.
Advised by Dominari Securities, this partnership aims to diversify Safety Shot’s asset portfolio and create new value for shareholders.
Risks and Evaluation
This move by Safety Shot marks a significant strategic shift from its core beverage business to cryptocurrency asset management. The company is issuing convertible shares at a 40% premium in exchange for BONK tokens. This brings the following risks for shareholders:
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BONK, as a memecoin, has limited intrinsic value and high price volatility.
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The SEC closely monitors public companies holding crypto assets.
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The $10 million valuation gap between tokens received and shares issued poses potential dilution risk for shareholders.
While management highlights BONK’s “high-speed, low-cost transaction” technology, memecoin values largely depend on market sentiment. Although deflationary tokenomics may theoretically support the price, memecoin valuations have historically followed hype cycles rather than fundamental analysis.
This content does not constitute investment advice. Markets carry high risks, and it is important to conduct your own research before making any investment decisions.
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