Emre Yumlu 
Strategy, the company that placed Bitcoin at the core of its corporate treasury strategy, appears to be on the verge of another landmark moment. A recent social media post by Executive Chairman Michael Saylor has fueled speculation that the firm is preparing to execute its 100th Bitcoin acquisition.
What Does “The Orange Century” Signal?
Saylor shared a chart from StrategyTracker accompanied by the phrase “The Orange Century.” Historically, similar posts have preceded official announcements of new Bitcoin purchases. Given that the company has completed 99 separate acquisitions since initiating its Bitcoin strategy in 2020, the next transaction would mark its 100th buy — a symbolic achievement reflecting the scale and consistency of its accumulation program.
Notably, Strategy has acquired Bitcoin for 12 consecutive weeks. If another purchase is announced this week, that streak would extend to 13 weeks. Despite challenging market conditions, there are no visible signs that the company intends to slow its pace.
A Treasury of 717,131 BTC
Strategy currently holds 717,131 BTC, acquired at an average cost of $76,027 per coin. With Bitcoin trading near $64,700, the company’s position is temporarily below its average purchase price. However, short-term price fluctuations do not appear to have altered its long-term conviction.
The firm’s approach has consistently emphasized strategic accumulation rather than tactical market timing.
From Skepticism to Market Leadership
Strategy’s Bitcoin journey began in August 2020 with an initial $250 million purchase. At the time, Saylor had previously expressed skepticism toward Bitcoin, but he soon became one of its most prominent corporate advocates.
The decision was framed as a hedge against inflation and a move to preserve and enhance shareholder value over time. Nearly six years later, Strategy has become the largest public holder of Bitcoin globally. Its treasury model has inspired numerous other companies to explore similar digital asset strategies.
Since the first Bitcoin purchase in 2020, Strategy’s share price has climbed approximately 950%, rising from $12.44 to $131.05.
The anticipated 100th acquisition would not only represent a numerical milestone but also reinforce the broader narrative of sustained institutional commitment to Bitcoin accumulation.
This content is for informational purposes only and does not constitute investment advice.
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