Emre Yumlu 
Known as the company with the largest Bitcoin investment in the institutional investment world, MicroStrategy (Strategy) has made another major purchase in July 2025. The company bought a total of 6,220 BTC between July 7–20, 2025. The average price paid for this purchase was $118,940, and the total cost of the transaction was approximately $739.8 million.
MicroStrategy’s Bitcoin Portfolio Rises to 607,770 BTC
With this latest purchase, the total amount of Bitcoin held by MicroStrategy has risen to 607,770 BTC. This massive portfolio has been built at a total cost of approximately $43.61 billion. The average purchase price of the Bitcoin held by the company stands at $71,756.
As of today, Bitcoin’s market price is hovering around $117,987. This means that in 2025 alone, MicroStrategy has achieved a 20.8% return on its Bitcoin holdings. This performance shows that the company’s commitment to its long-term crypto strategy is paying off.
The “Digital Gold” Vision Continues with Determination
Under the leadership of CEO Michael Saylor, MicroStrategy’s corporate Bitcoin expansion continues to grow. Considering its limited supply and decentralized structure, the company sees BTC as a strong hedge against inflation and takes an unconventional approach in asset management.
These regular BTC purchases not only diversify the portfolio but also position MicroStrategy as a key player in the blockchain-based financial system.
As Institutional Demand Grows, MicroStrategy Remains in a Leading Role
Since the approval of spot Bitcoin ETFs in 2024, institutional interest has been growing rapidly. These developments clearly show that major companies now see Bitcoin not as an alternative, but as a core investment asset.
MicroStrategy’s latest purchase shows that institutional demand in the markets remains strong and that confidence in BTC continues. Considering Bitcoin’s limited supply and growing institutional interest, optimism for the long-term price outlook remains intact.
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