Emre Yumlu 
MicroStrategy, one of the most prominent institutional investors in Bitcoin, has once again made headlines with its aggressive accumulation strategy. During the week of July 7–13, 2025, the company acquired an additional 4,225 BTC at an average price of $111,827, totaling approximately $472.5 million in investment.
Total Holdings Reach 601,550 BTC
Following this latest acquisition, MicroStrategy’s total Bitcoin holdings have soared to 601,550 BTC. The firm has now invested a total of $42.87 billion, with an average cost basis of $71,268 per BTC.
With the current Bitcoin price hovering around $121,452, MicroStrategy has already seen a 20.2% yield for 2025 alone. This strong return further validates the company’s long-term strategy of accumulating and holding BTC.
A HODL Strategy Paying Off
MicroStrategy is widely known for its unwavering HODL approach. CEO Michael Saylor has repeatedly described Bitcoin as “digital gold,” emphasizing its fixed supply and potential as a hedge against inflation over time.
By consistently increasing its holdings over the years, MicroStrategy has positioned itself not just as a financial powerhouse but also as a thought leader in the institutional crypto space.
Institutional Demand for Bitcoin Remains Strong
This latest purchase highlights a broader trend — institutional interest in Bitcoin remains robust. The approval of spot Bitcoin ETFs in 2024 significantly boosted market confidence and accelerated large-scale buying among institutional players.
With Bitcoin’s limited supply and growing demand, prices are expected to face continued upward pressure. MicroStrategy’s ongoing acquisitions not only reflect its internal conviction but also contribute to the broader supply squeeze in the market.
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