Sudeng ($HIPPO) is a fan-created memecoin launched on the SUI blockchain. The project is inspired by Moo Deng (Su Deng), a baby pygmy hippopotamus living at Thailand’s Khao Kheow Open Zoo. Initially launched as a fun meme project, it was later abandoned by its original creator and taken over by the community (Community Takeover – CTO). It is now fully community-driven, with a portion of profits donated to global wildlife conservation efforts—starting with Moo Deng’s own home, the Khao Kheow Open Zoo.

What Is Sudeng (HIPPO)?
Core Idea: Sudeng (HIPPO) is a memecoin created to honor Su Deng (Moo Deng), the world’s cutest pygmy hippo from Thailand’s Khao Kheow Open Zoo.
Network: SUI (a high-performance Layer-1 blockchain).
Unique Aspect: Under new community management, the project aims to create social impact by donating a portion of profits (reported as around 30%) to
wildlife conservation causes, beginning with Khao Kheow Open Zoo.
Team and Founders
- Anonymous Developers: Like many memecoins, Sudeng (HIPPO) was launched by anonymous developers whose identities have not been disclosed.
- New Management: Following a community takeover, the project is now managed collectively by community members rather than a centralized team.
- Transparency: While anonymity is common in the memecoin space, it remains an important factor to consider for long-term sustainability and trust.
Investors and Partnerships
- Traditional Investment: Sudeng (HIPPO) has no backing from major venture capital firms or institutional investors. Growth relies primarily on community support and market participation.
- Charitable Partnership: Its most notable collaboration is with the Khao Kheow Open Zoo, where a portion of profits is directed to wildlife care and protection.
- Exchange Partnerships: The token’s availability on multiple major exchanges—such as Gate, KuCoin, HTX, Bitget, and SUI-based DEXs like Cetus—provides liquidity and accessibility.

Project Concept
Sudeng (HIPPO) combines meme culture, community engagement, and philanthropy inspired by Moo Deng’s global charm. With the slogan “No cats, no dogs, only hippo!”, the project directs part of its revenue to animal sanctuaries, clean water projects, and orphanage support. SUI’s low-fee, high-speed blockchain enables scalability and viral expansion.
Concept: To merge internet virality with social purpose, centered around Moo Deng—the internet’s most beloved baby hippo.
Goal: To create a humorous yet meaningful digital asset that contributes to real-world wildlife protection initiatives.
How the Project Works
- SUI Blockchain: HIPPO operates on SUI, a high-performance Layer-1 blockchain offering sub-second finality and low transaction fees. Its Narwhal-Bullshark consensus ensures scalability, allowing smooth trading even under heavy load.
- Token Functionality: HIPPO is a simple fungible token built on SUI, designed for fast, cost-efficient transactions.
- Community Growth: The project’s visibility depends on social media virality, primarily through Twitter (X), Telegram, and Discord.
- Charity Mechanism: Although the exact model isn’t fully detailed, the project allocates part of trading or treasury proceeds to charitable donations on a recurring basis.

Governance
Model: Sudeng (HIPPO) follows a community-driven model. Decisions—such as donation allocations, marketing initiatives, or future integrations—are expected to be discussed and voted on by token holders.
Current Stage: Like most new memecoins, an official on-chain DAO governance system is not yet implemented. Decisions are currently led by active community members.
Roadmap
While memecoins often prioritize community and virality over technical milestones, Sudeng (HIPPO)’s roadmap includes:
- Launch & Virality: Token creation, liquidity setup, and initial viral growth (completed).
- Growth & CEX Listings: Expansion through major centralized exchange listings (achieved).
- Charity & Ecosystem Expansion: Execution of donation programs, NFT and staking feature development.
- SUI Integration: Building collaborations within the broader SUI ecosystem.
For official updates, users should follow the project’s website and social media channels (especially Twitter/X).
Token Utility
Despite being a memecoin, HIPPO introduces several practical utilities:
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Speculation & Value Transfer: Acts as a tradable digital asset.
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Community Governance: Potential for use in future voting mechanisms.
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Charitable Support: Encourages holders to indirectly support wildlife conservation through community participation.
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Ecosystem Participation: Possible future roles in NFT mints, staking, and dApp integrations.
Token Information
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Total Supply: 10 Billion HIPPO
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Max Supply: 10 Billion HIPPO
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Circulating Supply: 10 Billion HIPPO
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24h Volume/Market Cap: 20.65%

Token Distribution
As with most memecoins, the distribution is simple and transparent:
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Community/Public Allocation: Majority of tokens were released to the public at launch.
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Liquidity Pool: A portion reserved for DEX liquidity.
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Treasury/Charity: Funds allocated for marketing, donations, and ecosystem growth.
No vesting or lock-up mechanisms have been announced, meaning most tokens are freely circulating.
Ecosystem
HIPPO’s ecosystem is built on the SUI blockchain:
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SUI Network: Provides the foundation for fast, inexpensive transactions.
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DEX Platforms: Trading primarily on Cetus and other SUI-native decentralized exchanges.
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Community Hubs: Twitter (X) and Telegram serve as main communication and engagement channels.
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Charity Links: Khao Kheow Open Zoo and future wildlife initiatives anchor the project’s real-world impact.
Key Features
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SUI-Based Infrastructure: Scalable, efficient, and eco-friendly Layer-1 foundation.
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Meme Culture Integration: High viral potential with strong community engagement.
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Charitable Mission: A portion of profits donated to wildlife protection.
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Community-Driven Ecosystem: Partnerships with AVA Studio enable AI-powered creative content and reward systems.
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High Liquidity: Listed on multiple top-tier centralized and decentralized exchanges.
Important Note
Sudeng (HIPPO) is a memecoin—its value depends largely on social sentiment and viral momentum rather than technical fundamentals.
Risks:
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High price volatility due to market sentiment.
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Anonymous founding team may pose long-term project risks.
This overview is for informational purposes only and does not constitute investment advice. Always conduct your own research before investing in cryptocurrencies.
Official Links
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