2025 was a dynamic and surprising year for the cryptocurrency markets. While Bitcoin (BTC) reached new record highs and Ethereum (ETH) also staged strong rallies, the real standout story of the year was the relatively overlooked privacy coins. Despite receiving little coverage in mainstream media, these altcoins delivered higher returns than both Bitcoin and Ethereum in 2025, surprising many investors.
Privacy Coins Become the Best-Performing Crypto Sector of 2025!
According to fresh data published by Artemis, privacy-focused cryptocurrencies surged by 71.6% in 2025, outperforming all other sectors.
For comparison:
- Bitcoin (BTC): +27.1%
- Ethereum (ETH): +33.4%
- Exchange Tokens: +47.4%
- Store-of-Value Assets: +9.5%
- Other sectors: Mostly losses
This picture shows that during the bull market, investors were not only focused on BTC and ETH but also shifted toward more niche and relatively riskier assets.

Zcash (ZEC) Leads the Rally!
Among privacy coins, Zcash (ZEC) delivered the most striking performance of 2025. Within just one month, ZEC gained 247%, reaching its highest level in three years.
The key catalyst behind this surge was the launch of Grayscale’s Zcash Trust product. This new investment vehicle allowed accredited investors to gain exposure to ZEC without directly purchasing the token. The development not only boosted institutional interest but also created significant demand pressure on the price.
As of September 2025, ZEC was trading at $146.65, up 0.9% on the day, maintaining its rally momentum.

Monero (XMR) Maintains Its Strength
As one of the most established names in the sector, Monero (XMR) also delivered a strong performance. With a market capitalization of around $6.1 billion, Monero maintained its leading position while showing steady growth throughout 2025.
Last week, XMR gained 14%. Although it did not surge as dramatically as ZEC, it still outperformed BTC and ETH, drawing investor attention. The continued demand for privacy-focused transactions further strengthens Monero’s role within the crypto ecosystem.

Why Are Privacy Coins on the Rise?
Analysts attribute the extraordinary performance of privacy tokens in 2025 to several key factors:
- Capital Rotation: Investors redirected profits from BTC and ETH into other sectors, triggering new capital inflows into privacy coins.
- Late-Cycle Performance: Historical data shows that privacy coins tend to rally more strongly in the later stages of bull markets.
- Regulatory Uncertainty: Tightening regulations in the U.S. and Europe have increased interest in privacy-focused solutions.
- Growing Adoption: Beyond the darknet, ZEC and XMR are increasingly used for cross-border payments, financial privacy, and by individuals seeking to navigate regulations, supporting demand.
The Future of Privacy Coins: Will the Rise Continue in 2026?
According to CryptoRank analysis, privacy coins don’t only surge during speculative cycle peaks. Data shows that ZEC and XMR move in sync with Bitcoin and gain value across different market phases.
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