Haciyev Reşit 
The initiative behind Donald Trump’s memecoin, Fight Fight LLC, is planning to establish a digital asset treasury (DAT) with a target of raising at least $200 million. According to Bloomberg, although still in development, the treasury could potentially grow to $1 billion.
As part of the plan, the company may accumulate Trump memecoins to help support the token’s value and liquidity. Bloomberg’s report cites sources familiar with the matter, noting that Fight Fight LLC and the White House were contacted for comment.
Trump Memecoin Market Overview
CoinGecko data shows:
- The memecoin, launched prior to Trump’s second presidential term, peaked at $44 in January.
- As of Wednesday, the price dropped to around $7.6, reflecting a 6% decline over the past 24 hours.
- The token’s current market capitalization stands at $1.5 billion, with a fully diluted valuation (FDV) of $7.6 billion.
Fight Fight LLC and Its Strategies
Fight Fight LLC, led by longtime Trump supporter Bill Zanker, is conducting various campaigns to boost the visibility of the memecoin. Notably, in May, the company hosted an exclusive dinner event with Trump for top cryptocurrency holders. These initiatives aim to increase awareness and adoption of the token within the investor community.
Trump Family and Other Digital Asset Initiatives
Alt5 Sigma, a Nasdaq-listed fintech firm, has created a digital asset treasury for World Liberty Financial (WLFI), another crypto project backed by the Trump family.
- On September 4, Alt5 Sigma announced it held approximately $1.3 billion in WLFI assets.
- This demonstrates that Trump-backed digital asset projects are not limited to memecoins and can scale to institutional levels.
Expert Commentary
Analysts suggest that Fight Fight LLC’s strategy adds a new dimension to the memecoin ecosystem. In particular, digital asset treasuries can support token liquidity and long-term sustainability. However, experts also caution that given the high volatility and speculative nature of Trump’s memecoin, investors should exercise care.
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