Crypto:
36635
Bitcoin:
$92.393
% 1.02
BTC Dominance:
%58.7
% 0.13
Market Cap:
$3.14 T
% 1.16
Fear & Greed:
28 / 100
Bitcoin:
$ 92.393
BTC Dominance:
% 58.7
Market Cap:
$3.14 T

Vanguard Is Launching Its Crypto ETFs Today

Vanguard, the world’s second-largest asset manager, is making a major shift in its previously anti-crypto stance. Starting today, the company will allow its clients to access ETFs and investment funds that include Bitcoin, XRP, Solana, and other crypto assets. The development is being viewed as a significant step toward deeper integration between traditional finance and the digital asset world.

Vanguard Opens the Door to Crypto

According to Bloomberg, Vanguard will now allow both crypto ETFs and investment funds that hold significant allocations of digital assets to be traded on its platform. The policy change is reportedly driven by strong demand from both retail and institutional clients.

Historically, Vanguard had distanced itself from crypto products. In August 2024, CEO Salim Ramji explicitly stated that the firm had no plans to launch crypto ETFs, declining to participate in the spot Bitcoin ETF race led by BlackRock and Fidelity. However, strong demand pressure led Vanguard to reconsider.

Funds Go Live Today

Bloomberg reports that as of today, ETFs and funds holding Bitcoin, Solana, Ethereum, and XRP will be tradeable on Vanguard’s platform.

Andrew Kadjeski, Vanguard’s head of brokerage and investment services, said the funds’ performance has been thoroughly evaluated:

“Crypto ETFs and investment funds have been tested during periods of market volatility and have maintained liquidity and performed as intended. The administrative systems supporting these funds have matured, and investor preferences continue to evolve.”

This statement suggests the move is based not only on customer demand, but also on evidence that the crypto market infrastructure has improved significantly.

Deepening Convergence Between Traditional Finance and Crypto

Vanguard’s decision is seen as one of the clearest signals yet of Wall Street’s changing perspective toward digital assets. The entry of financial giants into crypto is not just trend following — it reflects recognition that investor behavior has fundamentally shifted.

With Vanguard serving more than 50 million clients globally and managing over $11 trillion in assets, opening access to crypto ETFs has the potential to introduce:

  • New liquidity
  • Greater retail participation
  • Expanded institutional demand

This move could dramatically accelerate adoption.

Crypto ETF Competition Accelerates

Although crypto ETFs in the U.S. have been rolled out gradually, the pace has accelerated rapidly since 2024:

  • January 2024: Spot Bitcoin ETFs approved
  • Six months later: Spot Ether ETFs launched
  • By 2025: Investors gained access to XRP, Solana, Dogecoin, and Litecoin ETFs

Bloomberg’s senior ETF analyst Eric Balchunas expects over 100 new crypto ETFs to launch in the next six months. In October alone, more than 150 ETF applications were filed, covering 35 different digital assets — a sign of intensifying institutional competition.

Analysts commented:

“Vanguard opening access to crypto ETFs is the clearest signal that traditional finance can no longer ignore digital assets. This decision could spark a new wave of institutional liquidity.”

Conclusion

Vanguard’s decision to offer access to crypto ETFs and funds starting today marks a historic milestone for the digital asset ecosystem. By abandoning its long-standing anti-crypto stance, the company is acknowledging both the strength of investor demand and the growing maturity of the crypto market. The move is expected to boost long-term demand for major assets such as Bitcoin, Solana, Ethereum, and XRP, while also intensifying competition in the ETF landscape.

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