Emre Yumlu 
Verb Technology Company, Inc. (Nasdaq: VERB) will make a significant strategic investment through a private placement (PIPE) valued at approximately $558 million, according to sources. As part of this initiative, the company aims to build a treasury strategy centered around the TON blockchain. Verb plans to rebrand as TON Strategy Co. (TSC) and become the first publicly traded treasury reserve company focused on Toncoin ($TON).
Kingsway Capital Partnership Secures Massive Agreement
The company has entered into a private agreement with institutional and accredited investors to sell approximately 58.7 million shares (including pre-funded warrants) at a price of $9.51 per share—matching the closing price as of August 1, 2025. The deal is expected to bring in around $558 million in gross proceeds.
The transaction is anticipated to close around August 7, 2025. Verb Technology plans to allocate the majority of the net proceeds from this agreement to purchase $TON, potentially making the firm one of the largest holders of this altcoin globally.
$TON to Become the Company’s Primary Treasury Asset
The company will designate $TON as its primary treasury reserve asset. This move will allow Verb to earn staking rewards through its positive cash flow, managing and growing its TON holdings over time. Meanwhile, the company’s current business operations are expected to continue and further expand.
Telegram and TON: A Strong Synergy
Earlier in 2025, Telegram and the TON Foundation declared that TON would serve as the official blockchain infrastructure of the Telegram ecosystem. TON has become the only way for Telegram content creators and mini-app developers to withdraw their earnings. It also powers Telegram Ads, usernames, accounts, NFTs, and the entire mini app system.
Telegram users can make direct in-app transactions using $TON. Earlier this year, the integrated TON Wallet, a self-custody wallet solution, became available to 87 million users in the United States. Globally, Telegram’s monthly active user base exceeds 1 billion.
Visionary Leadership with Strong Backing
Manuel Stotz, CEO of Kingsway Capital, will serve as the new Chairman of the Board for Verb Technology. Stotz stated, “Telegram is the most preferred messaging app among the crypto community, and $TON is the core currency supporting this ecosystem. I believe long-term capital tools are ideal for assets like TON that offer both value appreciation and staking rewards.”
Peter Smith, CEO and co-founder of Blockchain.com, will also join the company as a special advisor. Smith commented, “The TON ecosystem is a critical step in global crypto adoption. With this agreement, we are investing in the future of digital commerce.”
Lastly, current CEO Rory J. Cutaia remarked, “I believe this opportunity will create significant value for all VERB shareholders.”
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