Yeliz Akmaca 
Cheelee is a blockchain-based SocialFi and GameFi platform focused on short videos. Launched in 2023 by NUTSon on the BNB Smart Chain, Cheelee implements the “Attention Economy” model by enabling social media users to earn revenue from content consumption.
Although it offers a feed similar to YouTube Shorts or TikTok, Cheelee differentiates itself by rewarding viewers with CHEEL and LEE tokens. This gamified and monetized social media experience creates a Web3 ecosystem that appeals to millions of users.
Team and Founders
- Cheelee was developed by NUTSon, with an experienced team in blockchain, social media, and product development:
- Ruslan Sharov – Founder & CEO: Blockchain and technology expert, guiding Cheelee’s vision.
- Roman Alekseev – Co-Founder: Venture capitalist with a $500M portfolio and 20+ years of experience.
- Yuriy Kardonov – CPO & Co-Founder: Specialist in product development and user experience.
Investors and Partnerships
Cheelee has a strong investor and partnership network. The founding team has invested in 44 different crypto projects. Despite being in its early stages, Cheelee’s listings on global exchanges and its reach of 15M users highlight its growing ecosystem.
Project Vision
- Cheelee aims to transform the one-sided Web2 ad revenue model into a reward-driven Web3 ecosystem. On the platform:
- Users earn LEE tokens based on watch time.
- NFT glasses can increase earnings.
- 70% of ad revenue is shared with the community.
- This model turns social media consumers into active participants who can also generate income.
How It Works
The Cheelee app is available on the App Store and Google Play. Users:
- Receive free NFT glasses upon signup.
- Earn LEE tokens by watching videos.
- Upgrade NFT glasses to boost earnings.
- Trade or stake glasses in the marketplace.
Revenue Sources
- Advertisements (40–70% redistributed to users)
- NFT sales
- In-app purchases
Governance
Governance of the ecosystem is handled through CHEEL token DAO. Holders can:
- Vote on platform development
- Propose new features
- Participate in advertising and product-related decisions
Roadmap
2025
- NFT Marketplace upgrade
- LEE withdrawals enabled
- Launch of physical product sales
- AI-based avatars
- In-app messenger and live streaming
2026–2027
- Social casino mechanics
- AI-powered search and recommendation system
- Broader Web3 integrations
Long Term
- Strengthening DAO governance
- Wider fiat–crypto integrations
- AR/VR & AI-driven social experiences
Token Utility
- CHEEL Token
- DAO governance (voting)
- Upgrading NFT glasses
- In-app ad payments
- Investment & staking
- LEE Token
- Watch-to-Earn rewards
- NFT purchase, upgrade & minting
- Content promotion & donations
- Fiat cash-out
Tokenomics
CHEEL
- Total Supply: 1,000,000,000
- Max Supply: 1,000,000,000 CHEEL
- Circulating Supply: 56.82M CHEEL
- Chain: BNB Smart Chain (BEP20)
- Type: Governance Token
LEE
- Total Supply: 7,000,000,000
- Circulating Supply: ~400,000 (as of May 2024)
- Type: Utility Token
CHEEL Distribution
- Rewards: 38.1%
- Marketing: 28.6%
- Team: 10%
- Liquidity: 10%
- Reserve Fund: 12.25%
- Advisors: 0.5%
- Community Drop: 0.125%
- Strategic & Private Round: 0.4%
Ecosystem
The Cheelee ecosystem combines social media + GameFi + NFT + DeFi. Users earn from watching content while NFT glasses amplify their rewards.
Components include:
- NFT Marketplace (trade, stake)
- Mobile App (iOS & Android)
- DAO governance
- Stability Fund (70% of ad revenue ensures token stability)
Key Features
- Watch-to-Earn reward system
- Majority of ad revenue shared with users
- NFT-based income boost
- Fiat withdrawals and crypto payouts
- Anti-bot & anti-farm security system
- Gradual token release & buyback mechanism
- Over 15M users across 20+ countries
Official Links
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