What is HeyElsa (ELSA)?

HeyElsa (Elsa) is an AI-powered crypto co-pilot platform designed to guide users through the Web3 ecosystem. Both beginners and experienced investors can simplify complex on-chain operations using natural language and voice commands. The platform automates tasks such as token swaps, bridging, staking, NFT purchases, portfolio management, and airdrop participation through AI agents. HeyElsa supports multiple blockchains including Ethereum, Base, Solana, Cosmos, and others.

By the end of 2025, HeyElsa had processed over $300 million in on-chain volume.

Team & Founders

1. Dhawal Shah – Founder & CEO
   Main founder and public face of the project. Experienced in DeFi, crypto investments, and wallet aggregators (previous project: Frontier). Based in Toronto/Vaughan, shaping the company’s vision.
2. Anuj Khemka – Co-Founder
   Head of Product and Principal, based in San Francisco. Oversees product and engineering. Officially listed as Co-Founder.
3. Kunal Gandhi – CMO
   Based in Pune, India, responsible for marketing strategies, community growth, and social media. Previously worked on WildCard and LayerDigi.

Investors & Partners

• Total funding: $3M (pre-seed + seed, June 2025)

• Lead investor: M31 Capital

• Participants: Coinbase Ventures (Base Ecosystem Fund), MH Ventures, Absoluta Cap, 2Shares, Levitate Labs

• Angel investors: Martin Ochwat

• Partnerships: Wallchain, Coinbase Developer Platform, Base ecosystem

Project Idea

HeyElsa aims to remove technical barriers in crypto and DeFi. Today, users must navigate multiple platforms, calculate gas fees, compare liquidity pools, and manually manage risks to perform swaps, bridges, staking, or NFT purchases. With HeyElsa, users simply state their goal in natural language (e.g., “Buy a Pudgy Penguin under 25 ETH,” “Stake my SOL to the highest-yield protocol,” or “Create an equal basket of 5 trending memecoins with stop-loss”), and AI agents handle the rest.

How It Works

HeyElsa operates with AI Automata, an intent-based architecture. Natural language commands (e.g., “Stake ETH on Base”) are interpreted by the Intent Agent into actionable plans. The Chain Analyzer identifies optimal routes and liquidity, the Risk Management Engine ensures safety, and the Execution Layer completes transactions across chains in seconds.

Four-layer user experience:

• Natural Language Interface: Execute commands like “Buy SOL” or “Create memecoin basket.”

• AI Agents: Intent- and script-based execution, risk management, and data-driven recommendations.

• On-Chain Analysis: Monitor chains and alert on trends and opportunities.

• Execution Layer: Manage and optimize transactions.

Elsa AI Automata Layers

• DAO Monitor: Approves community contributions and automations.

• User Profile Agent: Manages user preferences and risk profiles.

• Chain Analyzer: Processes blockchain data and identifies opportunities.

• Intent Agent: Analyzes user goals and directs optimal execution.

• Risk Management: Tracks portfolio risk and implements safeguards.

• Execution Layer: Executes transactions across multiple chains.

• External Data & AI Layer: Supports AI with data from Chainlink, Pyth, Dune, Nansen, Twitter, Discord, etc.

Governance & Roadmap

2025 marked the maturation of Elsa’s agent-based systems, processing over $300M in on-chain volume. With x402, agents can manage their own economic activity, and ERC8004 enables verifiable execution. The TGE in Jan 2026 will launch token distribution, followed by Trading Arena, Base Arena, and an expanded AI agent ecosystem.

Roadmap summary:

• Planned: Elsa DAO for community governance

• ELSA Token Staking: Participation and governance

• Completed: Copilot phase (intent-based execution)

• Ongoing: Advanced agents, fiat integration, Trading Arena

• Near Future: Jan 2026 TGE, reward system, Base Arena expansion, AI agent ecosystem

Extra Note: As of Jan 7, 2026, Coinbase added ELSA to its official listing roadmap, signaling potential broader listing and platform access.

ELSA Token & Utility

ELSA is the native utility and governance token at the heart of the HeyElsa ecosystem, planned for release in Jan 2026. It powers the AI-based “on-chain brain” and rewards user participation.

• TGE: Jan 2026

• Uses: Staking, DAO governance, platform fees, yield strategies

• Points-to-Token: User activity converts to tokens at TGE

• Distribution: Official allocation not fully disclosed; Wallchain campaign offers 0.60% token rewards

Ecosystem & NFTs

• Multi-chain: Base-focused, Ethereum, Solana, Cosmos

• Points farming & Trading Arena: Active

• Elsa PEP NFT Collection: 20,000 items on Base chain, early-user perks

• Community: Active on Discord and X

• Future: AI compute network, interconnected agent ecosystem

Key Features

• Execute swaps, bridges, staking, NFTs, and portfolio management using natural language.

• Multi-chain support, intent- and script-based flows for risk management and automation.

• TGE planned for Jan 2026, emphasizing user experience, AI agent ecosystem, and security.

Highlighted Features:

• Natural Language Commands: Swap, Bridge, Stake, NFT

• Smart Portfolio Building & Yield Optimizer

• Risk Shield: Hedging & insured trades

• Limit Orders & Auto Trading

• Meme Coins & Trending Tokens

• Perpetual & Margin Trading

• Fiat Integration & Elsa Card

Official Links

• Website
• Twitter
• App

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