What is Novig?

Novig is a sports prediction and trading platform operating on a peer-to-peer (P2P) model, unlike traditional sports betting sites. In this system, users trade directly against each other, and there is no “house” acting as the counterparty, as seen in classic betting platforms. This eliminates the bookmaker’s margin from the odds, offering users a more transparent, competitive, and commission-free trading experience. Founded in 2021, Novig quickly became one of the standout players in the sports-focused prediction market. The platform combines sports betting with financial market principles, allowing users to either accept existing odds or set their own, creating a dynamic market. This structure positions Novig as a fairer, more user-friendly, and transparent alternative to traditional betting sites.

How Novig Works

Novig’s core system is based on an order-matching engine similar to financial exchanges. Users don’t just place bets; they can act like market participants by setting odds and trading directly with other users. Users can either accept available odds or wait for other participants to match the odds they propose. This transforms the sports prediction experience from a traditional betting model into a dynamic, market-oriented system.

Key operational principles:

• Users trade directly with each other; there is no “house” model.
• The bookmaker’s margin is removed from the odds, providing fairer and more transparent pricing.
• Orders are matched algorithmically, similar to financial markets.
• The platform generates revenue from liquidity providers and institutional participants, not from user losses.

This setup removes conflicts of interest inherent in traditional betting platforms. Retail users pay no commissions, and liquidity is supported by institutional participants, creating a transparent and user-friendly sports trading ecosystem.

Novig Economy and Currencies

The platform uses two types of virtual currency:

1. Novig Coins: Free tokens for entertainment purposes, with no real-world value. Users can practice, test strategies, and engage in the sports prediction market risk-free.
2. Novig Cash: Earned through successful predictions and platform activities, Novig Cash can be converted into fiat under certain conditions. Users can earn rewards without direct deposits, as the platform operates under a sweepstakes legal model.

Novig is accessible in over 35 U.S. states, aiming to bring sports-focused prediction markets to a wide audience. This broad availability allows users to join the platform easily based on their location, extending the sports trading experience to a larger user base. A wider geographic reach also improves liquidity and user engagement, contributing to more competitive odds. Novig primarily focuses on major North American sports leagues: NFL, NBA, MLB, NHL, NCAA, UFC. Users can trade on point spreads, totals, handicaps, and player statistics markets.

Novig vs. Traditional Betting Sites: Key Differences

Novig’s P2P model distinguishes it from conventional sports betting sites. Users trade directly with each other, whereas traditional sites usually operate against the “house.” Key benefits include:

• No house edge for retail users.
• No commission on trades.
• Users can set their own odds, creating a flexible and strategic trading experience.
• Odds are determined by market demand, offering fairer pricing.

This structure transforms the platform from a passive betting system into a dynamic, market-driven trading environment. Users become active participants, setting prices and providing liquidity.

Why Choose Novig?

• Smarter, Flexible Trading: Users can set their own odds, monitor markets in real-time, and enjoy unlimited earnings potential.
• No Winning Limits: Unlike traditional sites, winning accounts are not restricted.
• Transparency and Engagement: Clear data flow and daily rewards encourage active participation and a vibrant community.

Novig raised $75 million in a Series B funding round led by Pantera Capital, bringing the company’s valuation to $500 million. The new capital supports nationwide growth and regulatory compliance, including operations under the U.S. Commodity Futures Trading Commission (CFTC).

Founders & Leadership:

• Jacob Fortinsky: Co-founder and CEO, overseeing strategic vision, product development, and investor relations.
• Kelechi Ukah: Co-founder, leading technical infrastructure and product development.

Novig’s leadership combines sports betting expertise with financial market principles to build a transparent, user-focused prediction market.

Currently, Novig is available for users 21+ in 36 U.S. states and Washington D.C. The sweepstakes model allows flexible access compared to traditional sports betting apps, enabling broad participation and active engagement in sports prediction markets. With its P2P trading model, commission-free structure, and user-centric design, Novig competes as a modern alternative to platforms like Kalshi and Polymarket. Large investments, increasing user interest, and regulatory progress under CFTC highlight Novig’s long-term growth strategy and positioning as a next-generation prediction market platform.

Official Links:

• Website
• X (Twitter)

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