Emre Yumlu 
SharpLink Gaming, Inc. (Nasdaq: SBET) is a performance marketing company operating in the sports betting and online casino industry. Founded in 2019 in Minneapolis, Minnesota, this Nasdaq-listed company has recently garnered attention in the crypto world with its Ethereum (ETH)-focused treasury strategy. The company connects sports fans with licensed betting operators while adopting ETH as its primary reserve asset, offering investors exposure to digital capital. In this article, we will explore what SharpLink Gaming is, how it works, and the opportunities it provides in detail.
What is SharpLink Gaming?
SharpLink Gaming is a U.S.-based online performance marketing company. It serves as a trusted marketing partner for leading sports betting and online casino operators worldwide. Through its iGaming affiliate marketing network, PAS.net, SharpLink drives qualified traffic, player acquisition, retention, and conversions for U.S.-regulated and global iGaming operators. Additionally, it manages a portfolio of state-specific affiliate marketing websites designed to attract and direct local sports betting and online casino traffic to licensed operators in each respective state.
The company is listed on Nasdaq under the ticker SBET. As of 2025, it stands out as one of the first Nasdaq-listed companies to adopt an ETH treasury reserve strategy. This policy provides investors with exposure to ETH while advocating for its role as digital capital. SharpLink combines traditional betting marketing with blockchain, showcasing an innovative approach.
SharpLink Gaming’s Purpose
SharpLink Gaming aims to connect sports fans, leagues, and sports websites with licensed online sports betting operators. Using its AI-powered C4 Sports Betting Conversion Platform, it analyzes user behavior to deliver personalized betting offers, enabling fans to enjoy tailored experiences based on their favorite sports, teams, and players. With its ETH treasury strategy, it focuses on the crypto and blockchain-based gaming sector; for instance, it acquired a 10% stake in the UK-based blockchain gaming platform CryptoCasino.com for $500,000.
How SharpLink Gaming Works
SharpLink Gaming leverages its C4 platform with artificial intelligence and behavioral modeling technologies to analyze users’ sports preferences and betting habits, creating personalized offers. The process includes the following steps:
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Data Collection and Analysis: Gathers users’ sports-related behaviors (watched games, followed teams).
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Personalization: AI generates tailored betting suggestions for each user.
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Conversion-Driven Marketing: Bridges sports media, leagues, and operators to provide high-quality traffic.
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Performance Tracking: Optimizes customer acquisition and retention rates.
SharpLink Gaming Use Cases
SharpLink’s technology offers broad applications in the sports betting and casino industry:
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Sports Media and Websites: Platforms like ESPN direct users to betting operators.
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Sports Leagues and Organizations: NFL, NBA, and similar leagues enhance fan experiences.
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Licensed Betting Operators: Operators like Bet365 and DraftKings attract more customers.
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Crypto Betting Platforms: Blockchain-based platforms like CryptoCasino.com integrate crypto betting.
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Mobile Apps and Digital Platforms: Ensures seamless betting experiences for fans.
Its ETH investments bridge traditional finance and DeFi, providing investors with exposure to ETH.
SharpLink Gaming Team
The SharpLink Gaming team consists of experienced leaders:
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Joseph Lubin: Chairman of the Board.
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Barry Carpe: Vice President, Product.
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Joseph Chalom: Co-Chief Executive Officer.
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Dodi Handy: Vice President, Corporate Communications.
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Rob Phythian: Co-Founder, Co-CEO, and Board Member.
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Leslie Bernhard: Board Member.
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Robert DeLucia: Chief Financial Officer.
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Obie McKenzie: Board Member.
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Tori Roberts: Vice President, Marketing.
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Robert Gutkowski: Board Member.
Current SharpLink Gaming Ethereum Reserve
In its ETH treasury reserve, SharpLink acquired 10,000 ETH in 2025 through a $425 million private capital raise, holding a total of 837,230 ETH (with +95,541 ETH in the last 30 days). It ranks second after BitMine, with a total cost of $3.017 billion and a current value of $3.495 billion (0.694% of total ETH supply).
Official Links
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