Yeliz Akmaca 
Soma Den is a next-generation gastronomy and loyalty ecosystem designed to merge the restaurant experience with Web3 infrastructure. At the core of the project is SOMA ($SOMA), a utility token built for real-world use within Soma Den restaurants.
The primary goal of SOMA is to reward restaurant customers not only with discounts, but also with exclusive privileges, digital memberships, and long-term loyalty benefits. The project is designed so that even users with no crypto experience can use the token in their daily lives.
The first Soma Den location is launching at Pacific Mall in Jakarta, Indonesia. The long-term vision is to expand this model globally.
Project Idea and Vision
The core idea behind Soma Den is to transform traditional restaurant loyalty programs into a blockchain-based, transparent, and portable system.
Vision
To build a global restaurant ecosystem where food, culture, lifestyle, and digital value converge, rewarding customers as active participants rather than passive consumers.
Mission
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Integrate blockchain utility into real-world restaurant experiences
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Provide transparent and globally transferable loyalty rewards
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Offer exclusive privileges and financial incentives to diners
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Build a decentralized restaurant loyalty infrastructure
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Involve the community in brand and expansion decisions
Team and Founders
The Soma Den project is developed by a team with experience in restaurant operations, brand management, and digital product development.
The founding team comes from the traditional hospitality sector and focuses on applying Web3 in ways that deliver practical value to restaurants and customers. Technical complexity is kept in the background to ensure a seamless user experience.
Tokens allocated to team members and advisors are subject to long-term vesting schedules, reinforcing the team’s long-term commitment to the project.
Investors and Partnerships
At this stage, Soma Den stands out as a token model built on a revenue-generating restaurant brand rather than a traditional venture-backed Web3 project.
Current structure:
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Token economy supported by physical restaurant revenue
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Growth driven by franchising and business partnerships
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Future collaborations with restaurant chains and lifestyle brands
In later phases, strategic investors, franchise partners, and regional operators are expected to join the ecosystem.
What Is the SOMA Token?
SOMA ($SOMA) is a utility token created on the Ethereum blockchain using the ERC-20 standard.
Key characteristics:
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Total supply: 100,000,000 SOMA
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Network: Ethereum
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Token standard: ERC-20
SOMA is designed as a functional utility token that directly enhances the restaurant experience rather than a speculative asset.
Token Use Cases
SOMA’s use cases are focused on real-world restaurant interactions.
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Discounted payments at Soma Den restaurants
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Priority reservations and queue access
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VIP events and exclusive tasting experiences
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NFT-based membership tiers
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Loyalty benefits valid across global Soma Den locations
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Referral and promotional rewards
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Staff performance incentive system
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Use in franchising and partner operations
How Does the Project Work?
The Soma Den ecosystem integrates physical restaurant infrastructure with blockchain-based digital layers.
Operating model:
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Restaurant POS systems are integrated with SOMA
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Customers connect their wallets via QR code at checkout
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A portion of the bill is paid using SOMA
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Discounts are calculated automatically
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Loyalty history is tracked on-chain or via a hybrid system
This structure enables a frictionless experience even for users with no prior crypto knowledge.
Governance Model
The governance system will be introduced in future phases of the project.
Planned governance areas:
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New menu items
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City and country expansions
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Community events
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Brand collaborations
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Special campaigns
SOMA holders will be able to contribute directly to the future direction of the ecosystem.
Token Distribution and Tokenomics
Distribution:
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Ecosystem rewards and loyalty: 30%
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Treasury and global expansion: 20%
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Liquidity and exchange listings: 15%
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Marketing and collaborations: 10%
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Founders: 10%
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Team and advisors: 5%
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Opening airdrop: 5%
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Franchise development pool: 5%
Vesting Schedule
A structured vesting plan is applied to ensure long-term sustainability.
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Founders:
12-month cliff, followed by 24 months of linear vesting -
Team and advisors:
6-month cliff, followed by 18 months of linear vesting -
Marketing tokens:
Released based on campaign milestones -
Franchise pool:
Locked until onboarding of new cities begins
Ecosystem and Features
The Soma Den ecosystem consists of the following layers:
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Restaurant POS integration
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Digital loyalty engine
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NFT membership system
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Token-based reward infrastructure
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Future DAO governance
Key features:
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Real-world utility
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No crypto knowledge required
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Globally portable loyalty model
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Token economy backed by physical revenue
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Franchise-focused scalability
Roadmap
Launch (2025)
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SOMA token deployment
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Soma Den Jakarta opening
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POS payment integration
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Opening airdrop campaign
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Website and user dashboard
Loyalty Expansion (2025–2026)
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Wallet-based loyalty system
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Referral rewards
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NFT memberships
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Community incentives
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Beta governance dashboard
Global Expansion (2026+)
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New Soma Den locations
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Token-powered franchising
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CEX listings
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Global loyalty integration
Phase 4 – Extended Digital Ecosystem
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Virtual culinary experiences
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Live chef events
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Lifestyle brand collaborations
