Yeliz Akmaca 
On Tuesday, July 22, World Liberty Financial purchased 3,473 ETH worth $13 million using the USDC stablecoin. According to data from Lookonchain and Arkham Intelligence, the purchase was executed through multiple wallets at an average price of $3,743. The move signals World Liberty’s firm stance on its Ethereum strategy amid growing institutional interest.
The company has already begun actively deploying the acquired Ethereum by staking it on the decentralized finance platform Aave. Following this move, the platform’s total ETH holdings have reached 73,616 tokens—equivalent to a portfolio valued at around $275 million at current market prices.
ETH ETF Inflows Fuel Institutional Demand
On the same day, spot Ethereum ETFs recorded $533.9 million in net inflows, while spot Bitcoin ETFs saw outflows of $67.9 million. This divergence highlights increasing investor interest in Ethereum over Bitcoin.
Trump-backed World Liberty Financial has been steadily increasing its ETH investments in recent weeks. The firm recently acquired an additional 3,007 ETH for $10 million, with an average price of $3,325. It had also made another purchase of 1,587 ETH back in May.
Meanwhile, the platform’s native token, WLFI, is expected to launch within two months. The project team recently announced that the “full awakening” phase is scheduled to roll out over 6–8 weeks.
Ethereum Demand Grows with Institutional and Whale Activity
Beyond World Liberty, several major players are accumulating ETH. SharpLink, Bitmine, and asset management giant BlackRock have recently expanded their Ethereum positions.
Another notable initiative is Ether Machine, a new $1.6 billion ETH-focused project backed by heavyweights like Pantera Capital, Electric Capital, and Kraken. Additionally, Ethereum whales are showing signs of return: a dormant ICO whale recently reactivated their wallet after a decade of inactivity.
World Liberty’s strategic ETH investments highlight the scale of institutional interest, which also had a visible market impact. Following the purchase, Ethereum’s price rose by 2% within 24 hours, reaching a daily high of $3,763.
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