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Zak Folkman, co-founder of World Liberty Financial, revealed the company’s new plans to expand user experience. Speaking at the Impact Conference held in Seoul during Korea Blockchain Week 2025, Folkman announced that World Liberty Financial will be launching its own bank card “very soon.”
Apple Pay Integration and New Retail App
Folkman stated that the upcoming bank card will allow users to add their USD1 stablecoins and World Liberty Financial apps directly to Apple Pay:
“Not today, but very soon.”
The new bank card will integrate with a retail app the company plans to launch shortly. Folkman described this app as a combination of Venmo’s peer-to-peer payment features and Robinhood’s trading tools, calling it “Venmo meets Robinhood.”
“We Will Never Launch Our Own Chain”
Folkman also emphasized that World Liberty Financial has no plans to launch its own blockchain network:
“We will never issue a World Liberty Financial chain. That would go completely against our mindset on stablecoins. Our business is not about issuing chains or exchanges; when it comes to chains, technology, and distribution platforms, we take a completely agnostic approach.”
This approach aligns with the company’s strategy of bridging decentralized finance (DeFi) and traditional finance across multiple blockchains.
Project Background and Token Updates
World Liberty Financial, a DeFi and crypto initiative launched in September 2024 with support from the Trump family, has so far issued its own WLFI cryptocurrency and the USD-pegged stablecoin USD1.
Since its WLFI token launch on September 1, 2025, the token has shown volatile performance. After losing 37% of its value following the official launch, WLFI recently traded at $0.2069, down 10.28% from the previous day.
Folkman acknowledged these fluctuations while emphasizing that their long-term vision remains strong:
“We’re not here for a sprint; this is a marathon for us. We are focused on developing products with lasting power not just for months or years, but for decades.”
Strategic Partnership with Bithumb
World Liberty Financial also announced in Seoul that it has signed a Memorandum of Understanding (MoU) with Bithumb, one of South Korea’s largest cryptocurrency exchanges. The agreement aims to foster collaboration between the two companies on future business opportunities and potential joint projects.
By expanding user experience through its bank card and retail app, and maintaining a chain-agnostic strategy, World Liberty Financial continues to carve out a distinct position in the crypto sector. Its goals of integrating with traditional financial tools and promoting stablecoin adoption position the company as a pioneering bridge between DeFi and institutional finance.
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