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Animoca Brands Research analysts predict that Polymarket users will continue to stay on the platform after the US presidential election is over. While the US election has brought Polymarket’s popularity into the mainstream, the platform’s long-term strength is also being questioned.
Polymarket, which increased its monthly trading volume from $40 million to $2.5 billion between April and October, has also seen an increase in open positions from $20 million to $400 million. The platform’s website received 35 million visits in October, while Polymarket’s name has become a frequent topic in mainstream media outlets as well as crypto media.
According to the Animoca Brands Research report, approximately 75% of Polymarket users trade on the platform on various topics, taking positions on topics that are not directly related to the election. This shows that Polymarket has the potential to attract long-term attention beyond the election period. Additionally, the platform has not made a definitive decision on whether it plans a future tokenization event, which could keep users looking for an airdrop interested.
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Analysts noted that Polymarket’s long-term growth will depend on its market positioning, content strategy, and how it manages the regulatory environment. “As the platform grows in popularity, competition and public scrutiny from traditional and web3 platforms will also increase. The Polymarket team will need to make strategic choices to strengthen its position in order to fully leverage the visibility and influence it has gained,” they commented.
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