Deniz 
One of the founders of the big NFT company Yuga Labs claims ApeCoin is rewriting its road map with a fresh set of projects known as BluePrint. Specifically, the Bored Ape Yacht Club-themed initiative intends to release consumer-grade apps to draw in fresh users and encourage community building on the upcoming ApeChain network, which a Yuga Labs staff member said will be releasing soon.
Greg Solano, co-founder of Yuga Labs and BAYC who recently assumed leadership of Yuga Labs, said in a press release, “ApeChain is betting that what matters most are apps—sso it’s prioritizing killer day one content partners, a robust ecosystem site that makes finding the coolest stuff on the chain easy, and a suite of developer tools that makes deploying novel experiences to ApeChain seamless.”
Launched early in 2021, the market-leading NFT series The Bored Ape Yacht Club attracted support among corporate brands and celebrities during the last bull market. Through launching a succession of metaverse and gaming products and granting token holders control to create their own creative works, the project developed its intellectual property.
Yuga assisted in the creation of ApeCoin in 2022 in order to support community governance and the incentive of growth. With its forthcoming Ethereum Layer 2 blockchain, ApeChain, the team is now seeking to create a new website so “users can easily navigate the ecosystem and discover new decentralized applications” that would use the native chain.
ApeCoin is also helping the web3 commerce sites Halliday, Decent, and Privy improve onboarding. Using payment companies MoonPay and Stripe, Halliday said it is creating a fiat-to-crypto onramp capable of “accepting payments in any token from any blockchain” in an X post.
These kinds of “distribution channels,” Solano pointed out, will “help creators get noticed.”
In addition, ApeChain is focusing especially on its Reboot Protocol, created alongside the NFT platform Pixel Vault as a game developer toolkit rewarding players for winning skill-based games on-chain and betting. The team intends to incorporate the just introduced Arbitrum Stylus code platform for dapp creation.
For the Bored Ape Yacht Club and NFTs generally, these actions coincide with a time of generally stagnation. From an era when some non-fungible tokens sold for millions of dollars, the NFT series is currently trading at a price floor of roughly 11 ETH (~$27,000), having failed to completely recover from the market meltdown in 2022.
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