Deniz 
Analyzes the claim that Ethereum lacks an “easy-to-understand” sound bite that would draw the baby boomer age towards spot Ether exchange-traded funds (ETF).
Following the United States Securities and Exchange Commission’s (SEC) approval of eight-spot Ether ETFs on May 23, Glassnode head analyst James Check, aka “CheckMatey,” said in a May 24 post on X that “Ethereum still lacks an elevator pitch despite years of attempts.”
“Is there a straightforward one-liner about Ether? If so, then what is it?” noted Bloomberg ETF expert Eric Balchunas, who suggested that how spot Ether ETFs appeal to investors in the 60–80 year old age bracket will determine whether or not they succeed.
“One of the challenges for Ether ETFs in penetrating the 60/40 Boomer world is distilling its purpose and value into an easy-to-understand sound bit,” Balchunas said.
“Bitcoin is digital gold,” Balchunas underlined as the basic selling argument for the coin. But Ethereum lacks a similarly straightforward selling argument that financial managers might readily show their baby boomer clients, he said.
Related: SEC Approves Spot Ether ETFs Differently from BTC
Bitwise chief investment officer Matt Hougan said on a May 24 Bankless podcast episode that new crypto entrants sometimes find it difficult to understand the differences between Bitcoin and Ethereum since they view them as different currencies “just like the dollar and the euro.”
Hougan said that the best approach to illustrating the variations is to compare the several software programs used by different software businesses, which are somewhat distinct from one another. “Sales Force uses software in one way; Microsoft uses it in another,” he remarked.
Hougan further contended that every cryptocurrency asset functions as both an asset and a blockchain and that these blockchains can be optimized in different ways, much as software businesses maximize their products differently.
Usually, the two are compared by pointing out that Ethereum may be accessed to access distributed financial (DeFi) services, while Bitcoin might be utilized as a safe haven and to retain value.
Others in the crypto space, in the in the meantime, have other ideas for a basic one-liner pitch to differentiate Ethereum.
“Ethereum is like digital fuel. The gas driving distributed systems is what allows them to function. It’s productive and yield-bearing,” said venture financing firm Cinneamhain Ventures partner Adam Cochran.
Following revelations that the SEC was changing its strict position on ETF certifications, Ethereum’s price increased 19.56% over the past seven days.