Mithat Can Kartlaşmış 
Google has announced that it will now allow Bitcoin ETF ads on its platform. This announcement is significant for us, as it represents a change in Google’s restrictive stance.
You might like: Bitcoin and Cryptocurrencies: The Latest Situation! – January 30
Bitcoin ETF-related ads have begun to appear in the search engine results page. This is in line with Google’s policy update that opens the door for certified advertisers to target audiences in the United States with their products and services.
In early December, Google reviewed its existing cryptocurrency policy and made some revisions. The company has now begun to accept and publish cryptocurrency ads from firms.
To be eligible, advertisers must:
- Comply with local laws in the areas they target
- Be certified by Google
The policy, which went into effect on Monday, is valid worldwide and signals a more inclusive approach to cryptocurrency-related ads on the platform. Google’s decision to allow cryptocurrency ads is a significant departure from its past policy.
Why Did Google Ban Cryptocurrency Ads? (Bitcoin ETF)
Google banned cryptocurrency-related ads in 2018 with the goal of protecting consumers from the risks associated with cryptocurrencies. This move was in line with similar actions taken by other leading technology companies at the time. Additionally, the high volatility of cryptocurrencies was a major concern for large firms. Google’s goal with these restrictions was to protect its user base from the potential for misrepresentation and the risk of real financial loss during periods of heightened scrutiny and market instability.
So What’s Changed?
The reintroduction of cryptocurrency ads with strict certification requirements shows that the cryptocurrency industry has matured and that regulatory clarity is on the rise. It also signals that digital currencies are increasingly being accepted as a legitimate asset class.